On April 30, 1926, a telegram changed American road culture forever. Route 66 was officially commissioned, connecting Chicago to Los Angeles and threading through the heart of the country. One hundred years later, we're celebrating on the road itself.
Visit Amarillo is Hitting the Road: Back to Where it All Began
Before the party comes to Amarillo, we're taking the show on the road. Visit Amarillo is headed to Springfield, Missouri for the National Route 66 Centennial Kickoff Celebration, the official launch of a yearlong centennial the whole country is watching. Follow us on social for behind-the-scenes content as we make our way down the Mother Road.
Celebrate 100 years of the Mother Road with a 10-day journey across the Texas Panhandle. The Texas Route 66 Festival brings together rodeos, cattle drives, concerts, car shows, art experiences, and small-town charm across multiple communities along Route 66.
From iconic stops to hidden gems, this is your chance to experience the real Texas stretch of Route 66. Plan your trip, explore the full lineup, and make your mark on the road that started it all.
Amarillo National Bank June 13, 2026 | Route 66 Historic District
The 10-day Texas Route 66 Festival all leads to one unforgettable finale in Amarillo. On June 13, the Route 66 Historic District comes alive with live music, a classic car show, Miss Texas Route 66 Pin Up Pageant, vendors, and more!
Boots & Brews on 66 Drink Trail
Sip your way through Amarillo with the Boots and Brews Drink Trail, a year round celebration of Route 66! Sip, check in at participating locations, and complete the trail to earn a prize.
Shop our Texas Route 66 centennial collection alongside classic Visit Amarillo merch, designed to celebrate the spirit of the Mother Road and the real Texas.
