Subject: Explore Texas Route 66 in 2026!

Countdown to the Texas Route 66 Festival 🤠

Explore Texas Route 66

Hit the road and experience the real Texas along Route 66. From quirky roadside attractions and historic diners to wide open landscapes and small town charm, the Texas stretch of the Mother Road is packed with unforgettable stops. Explore iconic destinations like Cadillac Ranch, the Midpoint Café, the U Drop Inn, and so much more as we celebrate 100 years of America’s most legendary highway.

Amarillo Route 66

Amarillo’s stretch of Route 66 is filled with quirky roadside stops and unforgettable experiences. Spray paint your mark on Cadillac Ranch, grab a burger at the historic GoldenLight CafĂ©, explore vintage treasures at Bill’s Backyard Classics, experience the legendary Big Texan Steak Ranch, and visit Jack Sisemore’s RV Museum, home to the world’s oldest Airstream. Snap photos with giant roadside art installations like the Ozymandias Legs and Slug Bug Ranch. From classic diners to unexpected attractions, Amarillo brings the fun, creativity, and spirit of the Mother Road to life.

Experience the full Texas Route 66 journey

with our Guided Bus Tours

Travel through charming small towns, discover quirky roadside attractions, enjoy iconic diners, and hear the stories that shaped America’s most legendary highway. From the Art Deco beauty of Shamrock’s U Drop Inn and the Midpoint CafĂ© in Adrian to unforgettable roadside stops and wide open Texas landscapes, these tours offer a front row seat to the spirit, history, and culture of Route 66. Tour packages include roundtrip transportation, guided experiences, select attraction admissions, meals, drinks and snacks and the TX 66 Coin Cruise Album.

Texas Route 66 Festival
June 4–13, 2026

Celebrate 100 years of the Mother Road with a 10-day journey across the Texas Panhandle. The Texas Route 66 Festival brings together rodeos, cattle drives, concerts, car shows, art experiences, and small-town charm across multiple communities along Route 66.

From iconic stops to hidden gems, this is your chance to experience the real Texas stretch of Route 66. Plan your trip, explore the full lineup, and make your mark on the road that started it all.

Texas Route 66 Festival Finale presented by

Amarillo National Bank
June 13, 2026 | Route 66 Historic District

The 10-day Texas Route 66 Festival all leads to one unforgettable finale in Amarillo. On June 13, the Route 66 Historic District comes alive with live music, a classic car show, Miss Texas Route 66 Pin Up Pageant, vendors, and more!


Boots & Brews on 66 Drink Trail

Sip your way through Amarillo with the Boots and Brews Drink Trail, a year round celebration of Route 66! Sip, check in at participating locations, and complete the trail to earn a prize.

Shop Exclusive Merch

Shop our Texas Route 66 centennial collection alongside classic Visit Amarillo merch, designed to celebrate the spirit of the Mother Road and the real Texas.

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1000 S. Polk St, Amarillo, TX 79101

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