Subject: Your biggest investment is underperforming

If I asked you to point to the biggest investment sitting in your P&L, what would you say?


Assuming you are not doing every job yourself, it is typically your people.


So when low performance starts to put that investment at risk, leaders can unwittingly engage the wrong solution. That is the knot we untangle in this week's episode of The Leadership Audacious Confidence Gap. The shift to ask yourself is; what problem am I actually trying to solve?


Getting that diagnosis wrong is expensive. Gallup puts the cost of replacing one good person at 50 to 200 percent of their salary, and a lot of that spend traces straight back to a problem that was misread from the start. The upside is just as real, because when you name the problem correctly, the fix usually costs less and lands faster.


The video and blog are live today. Read the blog on the website at audaciousconceptsinc.com or in my LinkedIn newsletter, Aligned, Audacious and Agile.


Want to know what is really driving your people problems before you spend another dollar fixing the wrong one? That is exactly what the 14-Day Strategic Alignment Audit is built for. Start at audaciousconceptsinc.com, or email me support@aliciacouri.com.

You’re Invited: Heart Health Symposium

“It Stops With Us”


Dear Heart Sistas Family, Partners, Sponsors, and Supporters,

We are honored to invite you to our inaugural National Heart Health Symposium: “It Stops With Us,” taking place September 18th -19th at The Maritime Hotel.


Friday | Meet & Greet

7:00 PM -9:00 PM

Attire: Business Attire

Saturday | Heart Health Symposium

7:00 AM —7:30 AM Yoga & Breathwork

7 :00AM - 8: 00 AM Breakfast included

8:30 AM — 5 PM Heart Sistas Inc. National Symposium

This two day experience brings together women, healthcare professionals, community leaders, advocates, stakeholders, and changemakers to confront the disparities affecting heart and cardiovascular health and, most importantly, to move from knowing to doing.

Calling All Professional Speakers!


Are you a professional speaker who needs the kind of reel organizers and meeting planners are demanding right now?


Here's what's shifted. Booking pros will tell you they can spot a fake reel a mile away. They've moved on from fast-cut sizzle reels packed with soundbites and movement, and they're done with speakers shot up close in small rooms or talking straight to camera. What they want now is longer footage of you holding the attention of a real audience, one that's leaning in. It comes down to proof that you can do what you say you can do.


Budgets are tightening, and the speakers who can show that proof are the ones landing the five-figure deals. That is exactly why we created this showcase: for professional speakers who need a new reel that captures their brilliance in front of a live audience.


Hiring a camera crew to follow you from event to event can run $15,000 to $50,000, which isn't realistic for most speakers, especially when current bookings land between $2,500 and $7,500.


If earning five figures for your keynotes is the goal, this is your opening. Full details are coming soon. If you want them first, email me at support@aliciacouri.com and I'll make sure you're in the loop.



I am so excited to be one of the speakers chosen for the National Leadership Development Day event on September 25th. This is 7 hours, 15 speakers all with the goal of helping you lead more effectively.


I'll be sharing about the Execution Gap: The Human Force Behind Why Strategy Stalls especially in the midst of this AI transformation.


Come join us because... “If you lead people, you belong here”

And as always if you miss the episode, you can catch it our YouTube Channel so make sure you’re subscribed - Youtube.com/@aliciacouri