Yes, I dove into the numbers and brought you all the receipts from Gallup, PWC & McKinsey.

We’re talking EBITDA and all the areas a leader can read it incorrectly. It’s the metric most senior leadership teams obsess over. I get it, Executive Boards want a number and comp packages are built around it. Wall Street trades on it.

But the number doesn't measure the thing that actually creates it. Productivity isn't EBITDA. And the layer underneath productivity, the one that determines whether your team will actually execute, has a name few executives have been trained to use or even see.

It's called Conation. The third domain of human performance. Beyond cognitive (how people think) and affective (how people feel). Conation governs how people instinctively take action when free to be themselves. Kolbe Corp has been measuring it for over 50 years. Few leadership teams have been taught what it is or how to spot it.

What I pull apart this week:

• Why the 8 plays leadership teams keep running keep failing (yes, all 8)

• The $8.8 trillion productivity leak that rarely makes it onto a P&L

• How the friction tax compounds inside teams that aren't conatively aligned

• What one client did right before his sales team posted a 42% revenue increase in 30 days