Subject: Your team isn't broken. But the blueprint might be expired.

Part 5 of Spot the Friction is live and I have to be honest with you, this one hit differently when I was putting it together.


Because this is the episode where everything starts clicking into place.


We talk about the difference between productive and destructive friction, what conative cloning actually costs you (spoiler: it is more than you think and it is leaving on schedule), and I walk through a real team of 14 where the data told a story that nobody in that room had the language to tell themselves.


If you have ever watched a talented team stall out and could not explain exactly why, this is the one.

And if you want to go deeper, I wrote a companion piece in Aligned, Audacious and Agile that takes the conversation further with the research behind it. It is less than a 4 minute read and it will make you look at your next team meeting a little differently.

See you in there.

And as always if you miss the episode, you can catch it our YouTube Channel so make sure you’re subscribed - Youtube.com/@aliciacouri