Sometimes leadership lessons don’t show up in meetings or strategy sessions.

They show up in everyday moments you don’t expect.

Over the holidays, a simple family situation caught my attention—and it instantly reminded me of what I see with CEOs and leadership teams all the time: smart people, good intentions, and decisions that feel harder than they should.

That moment sparked a short video I’m releasing this Tuesday on AudaciousConceptsInc.com.

It’s a quick pause—and a perspective shift.

If you’ve ever thought, “Why is this decision taking so long? Why has it become so complicated?” or “Why does alignment fall apart under pressure?”—you’ll recognize yourself quickly.

When you watch it, feel free to pass it along to another founder or CEO. The best insights are the ones we recognize in ourselves first… and then share.

See you Tuesday,

Alicia

Founder & CEO
Audacious Concepts Inc.