Subject: Why Good Morals and Strong Character Are Often Overlooked in Today's Society (And Why It's Important to Stand Firm)

(with my San people in Namibia... photo taken by Yrneh Gabon)

Why Good Morals and Strong Character Are Often Overlooked in Today's Society (And Why It's Important to Stand Firm)

In a world increasingly driven by instant gratification, superficial achievements, and cutthroat competition, it might seem as though having good morals and a strong character is more of a liability than an asset. Those who hold fast to their principles, who strive to be kind, compassionate, and just, often find themselves overlooked, undervalued, or even scorned. The very qualities that make someone a person of integrity—honesty, humility, empathy, and a sense of fairness—are sometimes viewed as weaknesses in a society that equates success with power, wealth, and status.

Why Do Good People Seem to Finish Last?

It’s a common experience for people who stand on strong moral values to feel left behind or skipped over, especially when they see others who cut corners, manipulate, or prioritize self-interest rise to the top. But why does this happen?

  1. Cultural Shifts Toward Materialism: Modern society often equates success with tangible rewards—money, fame, and power. Those who prioritize these above all else may be more willing to compromise their values, making them more likely to achieve these visible signs of success.

  2. Misinterpretation of Kindness as Weakness: In competitive environments, kindness and empathy are sometimes seen as signs of weakness rather than strength. People may take advantage of those who are considerate and ethical, perceiving them as easy targets or lacking the "killer instinct."

  3. Short-Term Gains vs. Long-Term Value: Society often rewards quick wins and immediate results, while those who prioritize integrity and long-term value might take longer to achieve their goals. The journey of someone with strong character may be slower and more challenging, as they refuse to take shortcuts that compromise their values.

  4. The Prevalence of a "Survival of the Fittest" Mentality: In certain industries and social circles, the belief that only the strongest or most ruthless survive and thrive is pervasive. This mentality can marginalize those who prefer collaboration over competition, or who choose to help others rather than stepping over them to get ahead.

Why It's Important Not to Compromise Your Values

Despite these challenges, it’s crucial to resist the temptation to abandon your values for the sake of superficial success. Here’s why:

  1. Your Values Define You: Who you are is ultimately shaped by your beliefs and actions. Compromising your values for short-term gains can lead to a loss of self-respect and inner peace. Staying true to your morals keeps you grounded and authentic.

  2. Success Without Integrity is Hollow: Achieving success by sacrificing your principles may bring temporary satisfaction, but it often leads to emptiness in the long run. True fulfillment comes from knowing that you succeeded without betraying your core beliefs.

  3. Integrity Attracts the Right People: While you may lose some opportunities by sticking to your values, you’ll attract people who respect and share your principles. These relationships—whether personal or professional—are more likely to be meaningful and enduring.

  4. You Set an Example: By standing firm in your morals, you become a beacon for others who are struggling to maintain their integrity in a challenging world. Your example can inspire others to hold fast to their values, creating a ripple effect of positivity.

10 Key Steps to Stay Motivated on Your Journey

  1. Know Who You Are: Take the time to deeply understand your values, strengths, and purpose. When you know who you are, it’s easier to navigate life’s challenges without compromising your principles.

  2. Trust the Process: Life’s journey is often unpredictable, and it may not always seem fair. Trust that there is a greater plan at work, and that each setback is a stepping stone toward your ultimate destiny.

  3. Stay Disciplined in Your Values: When faced with temptation or pressure to conform, remind yourself of why your values matter. Stay disciplined in your actions, even when it’s difficult.

  4. Surround Yourself with Like-Minded Individuals: Build a community of people who share your values and support your journey. Their encouragement will help you stay on track during tough times.

  5. Celebrate Small Wins: Recognize and celebrate the small victories along the way. These moments of success, however minor, can provide motivation and reinforce your commitment to your values.

  6. Learn from Rejections: Every time you’re passed over for an opportunity, see it as a lesson rather than a loss. Reflect on what you can learn from the experience and how it can help you grow.

  7. Practice Gratitude: Focus on the positives in your life, no matter how small. Gratitude shifts your perspective and helps you see the bigger picture beyond immediate disappointments.

  8. Keep a Long-Term Perspective: Remember that your journey is a marathon, not a sprint. Stay focused on your long-term goals and the legacy you want to leave behind.

  9. Help Others Along the Way: Extend a helping hand to those who are also striving to live with integrity. Supporting others not only strengthens your community, but also reinforces your own values.

  10. Stay Connected to Your Purpose: Regularly remind yourself of why you’re on this path. Your purpose is your north star—keep it in sight, and it will guide you through the challenges and triumphs of life.


In a world that often seems to reward those who compromise their values, it can be difficult to stay the course. But remember that your integrity is your greatest asset. While the journey may be challenging, staying true to your values will ultimately lead you to a life of meaning, fulfillment, and lasting success. Keep pressing forward, trust the process, and know that you are building something far greater than temporary accolades—you are building a legacy of character, and that is the true measure of success.


"I implore you to evolve so hard that they have to get to know you again."


With love,


Alfonso ~ AfriKin

Experience "A Taste of AfriKin": An Evening of Art, Music, Culture, and Culinary Excellence

Step into an unforgettable evening where the vibrancy of Afro-centric culture comes alive at "A Taste of AfriKin." This family-friendly feast invites you to indulge in a celebration of African heritage through culinary exploits, soulful music, and exquisite entertainment.

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But that's just the beginning. "A Taste of AfriKin" is more than an event—it's a movement. Partnering organizations will find unique opportunities to elevate their brand, while the event itself shines a spotlight on North Miami as a vibrant tourist destination. With a strong focus on food, music, and lifestyle, this celebration also underscores a commitment to growing the arts, culture, and tourism sectors across Greater South Florida.


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Dear Sponsors and Investors,

We hope this message finds you well and in good spirits.


On behalf of the AfriKin Foundation, we extend our heartfelt gratitude for your generous support and unwavering commitment to our mission. Your contributions have been instrumental in driving our initiatives and enabling us to make a significant impact both locally and globally. It is with profound appreciation that we acknowledge your role in helping us champion the cause of cultural enrichment, artistic expression, and community development.


The work we do at the AfriKin Foundation goes beyond organizing art fairs and cultural events; it is about fostering a sense of unity, preserving cultural heritage, and empowering communities. Your funding has allowed us to support emerging artists, provide educational programs, and create platforms for underrepresented voices. These efforts have not only enriched our local community but have also resonated globally, promoting a deeper understanding and appreciation of African art and culture.


As we look ahead, the importance of your continued support cannot be overstated. The funds we receive are the lifeblood of our organization, enabling us to:

  1. Expand Educational Programs: Our workshops, lectures, and mentorship programs are vital in nurturing the next generation of artists and cultural leaders. Your support ensures that these programs remain accessible and impactful.

  2. Support Emerging Artists: By providing resources, exhibition opportunities, and financial assistance, we help artists realize their potential and share their work with a broader audience. This not only benefits the artists but also enriches the cultural fabric of our community.

  3. Promote Cultural Heritage: Through our events and initiatives, we celebrate and preserve the rich cultural traditions of Africa and the diaspora. This is crucial in fostering a sense of identity and pride within our community and beyond.

  4. Advocate for Social Change: Art is a powerful tool for social commentary and change. Your funding allows us to create platforms that address critical issues such as climate change, social justice, and economic empowerment, driving positive change both locally and globally.

We depend on the generosity of sponsors and investors like you to continue this important work. Your contributions are not just financial; they are a testament to your belief in our mission and a commitment to making a difference. As we prepare for the upcoming AfriKin Art Fair and other future initiatives, we invite you to continue this journey with us. Your ongoing support will ensure that we can sustain and expand our efforts, reaching more people and creating a lasting impact.


Thank you once again for your invaluable support. Together, we are building a brighter future, one that honors our heritage, celebrates our present, and inspires our future. We look forward to your continued partnership and to achieving even greater heights together.

With deepest gratitude,


Alfonso Brooks
Founder, AfriKin Foundation

The 501(c)3 nonprofit organization, AfriKin creates cultural connections through masterful artistry and meaningful conversations. The term AfriKin is the fusion of two words -- Africa and kinship. AfriKin sustains cultural programming designed to highlight the role of art and culture in human development and enrichment in South Florida. AfriKin exists as an effort to create opportunities for positive transformation through thought and action sustained by academic articulations, and aesthetic imaginations for the development of cultural industries. AfriKin emphasizes cultural connection and kinship across ethnic lines. It focuses on engagement and quality of care, championing the Black world's image to allow more strategic partnerships.

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The 501(c)3 nonprofit organization AfriKin is a social enterprise that curates African arts and cultures for the good of humanity. The term AfriKin is the fusion of two words -- Africa and kinship. AfriKin creates programming designed to highlight the role of art and culture in human development and enrichment.  AfriKin creates opportunities for positive interchange sustained by three pillars: academic articulation, artistry and cultural industries.  AfriKin emphasizes cultural connection and kinship across ethnic lines.

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