From Main Street Canada at CUI
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Main Street Metrics Dashboards Smarter Data, Stronger Main Streets Discover the first-of-its kind data dashboards already supporting decision-makers from coast-to-coast-to-coast, and get your's today. | | Main Street Metrics Dashboards are the heart of our data platform—providing an easy way to access and see real-time, localized insight into how your main street is performing and evolving. They give you access to premium datasets at a fraction of the cost, with ready-to-use visuals that save you time on setup—so you can focus on applying insights, not building tools. | | | | | | |
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With Main Street Metrics: Track foot traffic, visitor patterns, demographics, and spending Inform investments with evidence-based insights into business mix and local demand Attract retail and services that match market potential Target marketing to grow audiences and strengthen local businesses Measure impact from events, construction, and public realm changes Advocate for investment with clear, evidence-based insights
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BIAs: looking to strengthen and promote vibrant commercial districts with data-driven insights on vitality, safety, and local business health. Municipalities: aiming to align planning and economic development priorities, stretch limited resources, and make confident, evidence-based decisions. Economic development agencies: seeking opportunities to support local businesses, attract investment, and advocate effectively with actionable, community-focused metrics. All other main street organizations.
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| “Communities can’t strengthen what they can’t measure," said Mary W. Rowe, CEO of the Canadian Urban Institute. "Main Street Metrics gives local leaders the tools to make smarter, evidence-based decisions, helping them to invest wisely, attract the right businesses, and create vibrant, resilient main streets where people want to live, work, and gather.” | |
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| Want To See The Dashboards In Action? | Join us at our launch webinar to see a live demonstration of the dashboards, learn about their applications, and hear from Environics Analytics on how data is transforming main street decision-making. |
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Tuesday, September 30, 2025 | |
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| | | | | | Together, let’s build smarter, stronger main streets. | | As Canada’s leading data, analytics, and marketing services company, Environics Analytics brings unparalleled expertise in demographic, spending, and lifestyle data to the partnership. “High-quality data is essential for effective decision making,” said Jan Kestle, President and Founder of Environics Analytics. “Main Street Metrics provides communities with the ability not only to track what’s happening on their streets, but also to act on it—using data to identify investment opportunities, tailor marketing strategies, and build stronger connections with the people they serve." | | | |
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| “We often spend more time consolidating data than actually using it,” said Paul MacKinnon, CEO of Downtown Halifax Business Commission. “Main Street Metrics changes that. Now we can focus on analyzing, planning, and leveraging data to make stronger decisions. This is something we’ve needed for a long time.” | “Data is the backbone of effective advocacy and investment,” said Mark Garner, Executive Director of Calgary Downtown Association. “With Main Street Metrics, downtowns like ours have a tool that turns information into action—helping us attract the right businesses, strengthen our case for investment, and plan with confidence.” | |
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| | | Packages are available for BIAs, municipalities, and economic development organizations, with flexible and cost-effective options that are tailored to communities of any size and can be set up quickly to start informing local decision making. Main Street Metrics is part of Main Street Canada, a national platform led by CUI that combines data, strategy, and collaboration to support inclusive economic development—with proven, practical solutions that strengthen local capacity, are cost-effective, and can be quickly accessed and deployed. | | |
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| | | | | | | Friend or Foe for Vibrant Neighbourhoods: Are Festivals Worth It? | | Each December, the Canadian Urban Institute brings together hundreds of urban professionals, policymakers, business leaders, community advocates, and academics at the annual Summit to assess the health of our cities and shape their future. | | | |
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| | | Join Us In-Person for the State of Canada's Cities Summit | | Each December, the Canadian Urban Institute brings together hundreds of urban professionals, policymakers, business leaders, community advocates, and academics at the annual Summit to assess the health of our cities and shape their future. | | | |
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| | | Copyright © 2024 Canadian Urban Institute |
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