Building an email list
is your most important
reason for blogging.
That's because it
enables you to take
one-time visitors and
convert them into a
permanent audience.
They become the
backbone of your business.
So, how can you build
that all important email
list right from your blog?
The last 2 emails in this
series talked about ...
1. The importance of the
quality of content you publish.
2. The need to have a
really clear and prominently
placed calls-to-action (CTA)
on your blog.
The quality of your content
will give you the authority
credentials that make your
readers trust you.
That's always of #1 concern.
However…
No matter how good a job
you do to position yourself
as a leader and authority
and somebody worth following…
people still respond best to
your CTA's if they include
some kind of incentive for
subscribing to your email list.
This typically comes in t
he form of a "lead magnet."
Sometimes it’s called an
“ethical bribe.”
It's simply something you
offer (at no cost) to people
that's will help them solve
a key problem.
Now, the trouble is…
most people think their
lead magnet is supposed
to be something that’s just
loaded with tons of valuable
information.
It’s not.
Nowadays, people don't
really need information
as much as they just need ==>
someone or something to help
them solve their immediate problem.
And they really don’t want to
spend an enormous amount
of time in solving that problem.
I have found that the shorter
and simpler your lead magnet is,
the more likely it is to be effective
in converting people into your
email subscribers.
The simpler, shorter and
more direct it is…
the more people will want
to opt into your list in order
to obtain it.
So, for instance, give them
a 10-point checklist.
Or a list of clickable resources.
These things are quick
and easy to consume.
Better than “consume”...
they are reference guides
that people will refer to
over and over again.
So people see them as
truly valuable.
They can see how they
can actually use your
10-point checklist, for
instance, to improve their
lives.
They can see how your
list of resources (another
example) might include
ones that they need in
their business.
And here’s the good
news for you...
These things are far
easier to create than,
say, a long ebook.
Or even a video training.
People tend to overcomplicate
the lead magnet thing.
They try to offer something
spectacular and wonderful.
Don't do that.
Focus on just one specific
problem that your readers
typically face every day.
Help them to solve that problem.
Just that ONE problem.
This is something that they'll
be happy to get.
I often get resistance with
from my students with this.
They insist that something has
to be elaborate and beefy in
order to entice people to join
their list.
Just the opposite.
Most people are so inundated
with information and ebooks
and long-form blog posts…
they are only too happy to get
something that's short and easy
and quick to consume, or ready to use.
What a breath of fresh air!
Simple and direct.
Something they can instantly
put on their desktop and have
as a resource or guide.
So make it short.
Make it sweet.
Make it simple.
Make it valuable.
People will certainly be
incentivized to join your
email list in order to obtain it.
Next time, we'll talk about
how this process will get
people to the point of
really wanting to follow you.
Not just trick and tease them
into joining your email list,
but in really wanting to be
part of what you're doing.
When you achieve that,
you will have a loyal
following that will be
easily converted into
buyers, clients and
repeat customers.
Now, think about what
your lead magnet is
going to be, or re-examine
the one you've been
using.
Let me know how it's
working for you.
Let's see if we can put
our heads together and
see that you're on the
right path.
Hit the "reply" button
and we'll have a quick
chat about it.
Now, get out there Friend
and enjoy your Saturday
before it gets dark :)
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
PS:
If you've been struggling to
earn [more]...
Click to see how I can help you…
###
|
| |
