| Hi Friend
When people migrate their
business away from blogging
and onto social media sites,
they quickly find two things.
1. Social media platforms
don’t like you doing business
there, unless you’re paying
them big bucks to do it.
Social media sites are business
enterprises, first and foremost.
This confuses social media
users who think they are purely
“social” platforms.
But they’re not.
They are businesses...
designed to draw revenue.
They do that by letting people
use their sites for free as long as
they’re not marketing anything.
The moment they start selling
and marketing, they get forced
into an advertising funnel that
requires them to “pay to play.”
The more you pay, the more
you can finally “reach” your
target audience.
Regular users of these sites,
though, often resent marketers.
So they turn a blind eye to their
marketing efforts, and even ban
their ads altogether.
Meanwhile, buying ads on
social media sites is far from
cheap.
I’ve had many people come
to my coaching programs who
had lost their shirts on
advertising costs.
2. You don’t “own” your business
when it’s parked on a social media site.
When you do business on Facebook,
(I’m just using Facebook as an example,
but they’re all the same in this regard)…
When you do business on Facebook,
you are a “guest” user.
You can do what you do as long as
Facebook allows you to.
But each time Facebook changes
their way of doing business
(which is very often!),
your business has to shift accordingly.
You have no control, you can only
go along with the changes.
If you violate (knowingly or innocently)
their “sacred” TOS (terms of service),
they can… and will… and do…
shut down your business.
And good luck even getting an
explanation as to why.
So if you want to use Facebook, or
any other social media platform, as
your primary place for doing business...
you better be very careful of what
you do and how you do it.
Otherwise, you could end up being
out of business overnight without
even knowing why.
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
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