Hi Friend
Now that you have your
"Create Content" plans
on your blackboard, you
can move on to Step 2.
Step 2. Amplify Content (traffic)
So, this is how you get
traffic and that, of course,
means subscribers to your
email list, prospects for your
business, and ultimately…
customers and clients.
Yesterday, I talked about how
really important it is for your
prospects to see you "everywhere."
How does that happen?
It start with creating a piece of
content every single day.
That was yesterday's lesson
for Step 1.
Now, Step 2 is about making
that content visible, getting it
in front of your target audience.
There are many ways to make
sure people are seeing your
blog posts, guest posts, articles,
social media posts, videos, photos,
infographics, images…
whatever your content is,
you need to get exposure for it.
You can do this with paid ads,
so called PPC or pay-per-click
ads.
You can do it with solo ads.
Most people like to do it with
free promotion.
I recommend that you have
one paid method to employ,
to supplement your free
"content marketing" strategy.
Now, I can't tell you what
you "content strategy" should
look like in an email.
That has to be discussed in
private through our one-on-one
email coaching discussions.
So, your homework today is
to give me a list of ways you
want to market your content.
You can put links to your
content on social media.
Twitter, Facebook and others.
You can put links in forums
or in blog comments.
You can do guest posts to
link back to your site.
You can share links with
other bloggers or peers within
your circle of contacts.
You can ask people to embed
your infographics on their sites,
with links back to your blog.
You can link within YouTube
videos.
There are so many ways to
promote your content.
For today's homework, I want
you to tell me what strategies
you would like to employ for
sharing your content.
If you don't quite know where
to start, then you probably
don't know your audience.
If you do, then it's as simple
as knowing where your
target audience hangs out.
Are they all on Facebook?
What Facebook pages?
Which Facebook groups?
When you know this, then
your amplification strategy
is clear…
spread your content links
or at least ideas in those
places.
Are there particular blogs
that your crowd loves?
YouTube channels?
Sub-reddits?
Forums?
These are the places
you should focus on for
your content amplification
strategy.
So, again…
Your homework…
Outline your strategy for
spreading the word each
and every day, for your
content piece of that day.
Sure, you can do this
once a week, or maybe
twice.
But, what will you do the
other days?
Watch videos?
Read your emails?
Try the latest fad that
everyone's talking about?
Put new plugins on your
blog?
Try your hand at SEO?
The truth is, your old business
model was probably full of
erratic and often useless
activities.
These are the things you
need to abandon.
Now.
Fill your time with the things
that work.
Amplifying your content works.
But only when you do it every
day of the week (or at the
very least, 5 days out of every 7).
So, now, on to your homework.
I'll be looking for it.
Talk Soon,
Donna
-Donna & David-
Whirlwind Success
PS:
One of the main components
of this 30 Day Challenge is
one-on-one coaching.
YOU must take the initiative
to stay in touch with me over
the next 30 days.
Ask me questions you have…
Respond to homework assignments…
& keep in close contact with me
each step of the way.
Here's my Private email
address that I use only for
coaching clients and students.
Email me at …
WhirlwindSuccess at gmail dot com
I can guarantee you this.
The people who will get the
most benefit from this Challenge
are the ones who will be emailing
me on a regular basis with their
progress, questions and comments.
Email me anytime at …
WhirlwindSuccess at gmail dot com
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