Hi Friend
Picking up from the last lesson, let's talk briefly about converting blog visitors into subscribers to your email list.
You need 2 ways to do this primarily.
#1 You need some sort of a top bar that invites people to join your email list.
Do a search for "Hello Bar" to see how this works.
If you don't like the "Hello Bar" then I'd say to search for "Hello Bar alternative"
There are several.
I use "WPFront Navigation Bar" - it's really simple, looks nice, and will open in a new tab or window.
It's critical that it opens in a new tab so people still have your blog open on their desktop after clicking to see your optin offer.
#2 Embed links to your squeeze page in the text of your articles.
Check just about any of my blog posts to see how I do this.
Again, set the links to open in a new tab.
The key to making this work well is to be sure everything is congruent.
If your blog is about dog training, make your free offer on your squeeze page about dog training.
Make your follow up newsletters all about dog training.
One of the big reasons that people fail to convert visitors to subscribers and then to customers or clients is a break in this congruency.
I'm going to end this training series here, and pick up with some email marketing training next.
That way, you'll get an idea of what to do to optimize the email list you build via your blog or website.
In the meanwhile, if you have any specific questions on what I've taught you in this series... just hit the reply and ask.
Talk Soon,
Donna
-Donna & David- Whirlwind Success"Budget Coaching"=== === PS: Remember, I'll give you 30 days of one-on-one coaching with me at no cost, to put a killer list building and email marketing program together if you sign up for your 30-day F-ree T-rial with GetResponse using this link... GetResponse donnamerrilltribe.com/getresponse========== ==========
|
|
|