I told you that
you need to "run
hot"...
that you need to
melt any resistance
your prospective
customer might have.
In my consulting
practice, I got
people's attention
with a "$10 quickie"
reading.
Could you do that
in your business?
I called it a
"$10 quickie"
partly for fun,
but partly because
I couldn't do a
full reading that
cheaply.
I would typically
get $75 an hour
for a reading.
That would require
30 to 60 minutes.
So to in order to
reduce the price so
steeply, I cut the
time to 7-minutes.
So basically, for
the 10 bucks, people
who didn't know me
could ask a question,
get a "quickie"
reading, and have
the opportunity to
"test me" out.
This way they could
see if they wanted
to schedule a full
session in the future.
Now, here's the
critical point.
Once you've given
people a great
offer to get them
into your business
(for me, it was
the "quickie")...
How do you deliver
the knock-out punch?
How do you close
the deal?
How do you convince
people to "upgrade"
their relationship
with you.
How do you get them
to buy your course,
become a client,
request your services?
I wanted people to
upgrade from the intro
"quickie" to a full
reading, and then to
becoming a regular client.
What stages does your
business put prospects
through?
And, how do you close
the deal?
I did it the only way
you can.
I gave the greatest
value possible.
I didn't try to "sell"
anybody on coming back.
I didn't try to "convince"
them I was good at what
I do.
I just gabe them a great
intro session, and I always
over-delivered.
That might mean that I
spent some extra time
with them, and I often
did.
But most of all, I
really gave them all
of myself.
I really cared about
them, and that always
shines through.
People know when you
really care about them.
As an intuitive I could,
of course, "wow" them
with the "how did you
know that?" stuff that
always impresses people.
But I also took great
pains to make sure
they knew that they
were masters of their
own destiny.
I would never give them
directions like "you
must do this" or "never
do that."
I simply offered them
some options as I saw
them, and then challenged
them to make their own
decision.
I not only impressed
my "intro clients"...
but I won their respect
for being honest and
trustworthy, as well.
That's not easy to do
in the intuitive consulting
business, because there
are so many scam artists
in the profession.
But it's also not easy to do
in internet marketing, for
the same reason.
There's absolutely no
substitute, though, for
showing people you care,
delivering the highest
value you can, then over
deliver it.
Finally, be totally focused
on helping people.
If you do this, your
business will grow.
If you focus on profits,
you'll have a rough go
of it, no matter what
"deals" you put together
for folks.
Now... I'd like you to
think about how I built
my consulting practice.
How can you use these
same principles and
practices in building
your online business,
or you blog?
I'd love to hear
what you come up
with.
Hit "reply" and
let me know.
Talk soon,
Donna
-Donna & David-
Whirlwind Success
==================
==================
PS:
Here's the previous 2 messages...
#1 ==> "Everybody's got ten bucks," I said...
I'm not sure
who all knows
my background.
I've had (and
still have)
a professional
practice as an
"intuitive
consultant"
for many years.
Over time, I
moved my practice
from a brick and
mortar village
shop/office, to
a 100% telephone
and Skype service.
Many of my clients
have been consulting
with me for years.
Some make
appointments
with me once
or twice a year,
but most of them
consult with me
at least once a
month.
Here's a bit
about my back
story though,
and the lesson
it has for your
online business.
"Everybody has
ten bucks."
That was how I
first developed
my practice.
You see, I had
nothing in those
days.
I was going to
school to earn
a degree in
social work.
Things in life
changed drastically
for me, and I had
to quit school
and figure out
how to support
myself and my
daughter.
I had been doing
psychic readings
for some time,
at people's houses,
at parties, etc.
I decided I could
start a regular
practice doing it.
I rented a little
shop in a quaint
little village and
called it "Mind
Over Matter."
But how could I
get people to
walk through the
door?
I didn't have
money to advertise.
So I made a crude
A-frame sign and
wrote this on it...
$10 Quickie
Readings...
That was it.
My thinking was
this.
I was getting
$75/hour for
my private
consults.
But nobody knew
me, nobody trusted
me and I just
needed to build
relationships with
folks (I had just
moved to this
village so I didn't
know anybody, yet).
Nobody was going
to give me $75.
But everybody has
bucks... right?
At least, that was
my thinking.
And, maybe people
thought "readings"
meant weirdo
freaky stuff, so
I wanted to lighten
the mood.
So I thought the
"$10 Quickie"
readings were
fun and affordable.
What do you think
of this as a
marketing strategy?
How about your
online business
model?
Do you lead with
something affordable
to get people warmed
up to you?
Do you make it fun
and inviting for
them?
I'll continue this
tomorrow, but right
now I'm about to
begin a Periscope
session.
I'll have to send
you to some of
those on day.
But not today.
If you're a regular
visitor to my blog,
you saw that I got
a concussion last
week clipping
branches in my
yard.
So I'm still
working with a
bit of a "lag"
of some sort.
So, I'm cutting
this short for
today, and will
continue at this
point tomorrow.
Until then, think
how my offline
practice relates
to your online
business.
Talk soon,
Donna
-Donna & David-
Whirlwind Success
==================
#2 ==> heat melts
So, here's what
works.
Heat.
Here's what does
NOT work.
Cold, or even
tepid.
When you bring
new people into
your business,
as I did in my
new intuitive
practice, they
are looking for
reasons to leave.
They're just
waiting to be
convinced they
wasted their
time and money.
Why?
That's what they
expect.
People usually
expect to be
disappointed.
They'd like to
be pleasantly
surprised.
They'd love it.
But they don't
expect to like
what you're
about to deliver
to them.
PS: If you're
getting in on
this in the
middle, then
you may have
missed yesterday's
email.
I guess I'll
paste it below
so you can catch
up on it.
So, if you're
lost, scroll
below and read
yesterday's
message.
Back to today.
What I knew, is
the same thing
you have to know
about your online
business.
People are looking
for heat.
If you're hot...
passionate about
what you do,
excited to give
people far more
than they expected...
If you're hot, then
you will melt all
resistance.
If you're cold, or
seem to be more
interested in yourself
than in your clients;
You will lose them.
If you're tepid...
like you'd like to
help them, but you've
really got other things
to do so they'd better
hurry up...
You will lose them.
I generated heat,
and my business
took off really
fast.
I really like
people.
I really like
helping people.
It's a passion
of mine.
I've been doing
it all my life
in different ways.
So, this was
not an act.
If it was, I
would have come
across as tepid.
People can just
sense it.
You can't fake it.
By the time the
reading ended,
a client would
either be laughing,
crying, or maybe both.
I would have struck
a cord somewhere
inside of them.
That's what I do.
I reach inside,
light up something
that they've been
oblivious to, or
out of touch with.
It has a profound
effect on them.
My intuitive
consulting practice
is still very much
alive and well and
profitable to this
very day.
Even though I've
turned most of my
attention to blogging
and internet marketing,
I still love doing
readings, but I've cut
back on them.
There's only so much
I can do.
I love helping people
build their online
business and blog, so
I'm still in the helping
business.
But I've taken it
in a new direction.
And I love it.
Do you love your
online business?
Do you really
strive to help
your customers
and clients?
Do you run hot?
Do you know what
you need to do
to run hot?
Tomorrow, I'll
show you exactly
what it takes to
turn up the heat
on your online
business and
melt all resistance.
Talk soon,
Donna
-Donna & David-
Whirlwind Success
==================
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