Subject: 🎥 [Webinar replay] Open Tracking: New Rules, New Features

Your webinar recording is here!
 

WEBINAR RECORDING

 

Hey Friend,


Thanks so much for joining us for

Open Tracking | New rules, new features webinar.


We had a great conversation - and now the full recording is yours to rewatch, share with your team, or catch up on anything you missed.

Want the slides too? Grab the full deck from the session - handy for internal walkthroughs or sharing with teammates who couldn't make it live.

Open tracking consent is in your account


The tools you saw in the demo are live! 🔥


  • Open tracking consent (OTC) settings in Manage account 

  • A consent checkbox for forms, landing pages, websites and webinar registrations. You can edit its text to explain, in your own words, how tracking helps you send more relevant content.

  • A new section on the subscription preference page, where subscribers can change their choice at any time.

  • Consent status on the contact card, with a full history of changes.


Where to start: turn on OTC, add the checkbox to your forms, tell your subscribers how you track opens and how they can change their choice, 

and review automations that use the Message opened condition.

 

Your questions, answered ðŸ’¬


A few highlights from the live Q&A

 

Q · TRACKING OPTIONS



Can I disable all tracking except last open date?


Technically no - if the pixel fires we get the open and the date; if it doesn't fire, we get neither. The last open date only exists for contacts whosw opens we can track individually.

Q · LIST HYGIENE



How can I clean my list if contacts didn't give OTC?


You can search for contacts with the Unknown status through the new segmentation condition in your account. If you don't see it yet, our Customer Support team can enable it for you.

Q · ANONYMOUS TRACKING


Can anonymous opens be used to clean lists?


Not really - with anonymous tracking we count the opens but can't tell who opened. For list cleanup, we'd recommend relying on click tracking, or filtering contacts by their OTC status (given, declined, or unknown).

 
 
 

Catch the full session whenever it suits you

 

The product walkthrough, the discussion, and every Q&A moment — all in one place.

 
 
 

Still have questions about OTC or your account setup? Our Customer Support team is here — reach out any time and we'll help you walk through it.

 
 

Happy marketing!

 

Marijana Vukmirovic

Product Marketing Lead