Subject: Don't Give Up, September is the New July!

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September is the new July. Take your summer back.
We want to go back a few months. We want to extend the riding season. We want you to spin your pedals despite of the cold autumn wind and rain. And we want to be certain you have the gear to do it. This newsletter is dedicated to those of you that are not willing to give up. We may not be able to bring back summer, but we can help ensure you'll be crushing miles for months to come.

The Essentials.
Brave the weather with courage.
Even the bravest winter warriors need the right equipment. Below is a short list of the essential gear you'll need to keep crushing miles for months to come. 

Layers
Layering your clothing is super important if you want to stay warm and dry on those cold weather rides. Base layer, long sleeve, and stormshell; we have all cold weather riding gear you'll need from Endura and Bontrager

Lights
See and be seen. Proper lighting is an absolute essential if you'll be riding during those cool dark mornings and evenings. We have lights for every purpose and budget from Serfas and Bontrager

Warmers and Shoe Covers
Cover your arms, legs, knees, and toes. Keep em warm and dry; they'll thank you for it. Bontrager and Endura, Black or Hi-Vis, keep your skin covered and be seen. 

Be Loud. Be Seen.
Hi-Vis is the new black. 
As the daylight dwindles and the cold dark night attempts to make you invisible to all who travel the roads, throw on some Hi-Vis threads and embrace your louder self. Don't be invisible, be loud. Jackets, tights, warmers, and shoe covers, we have all the essential apparel to encourage your inner loudness to scream into the dark night. 

Introducing: Trek Lync
Light up your commute.
Lync is a dedicated, low-maintenance, tricked-out commuter bike. Every detail, right down to the integrated lighting, makes getting from point A to B as easy and fun as possible. Test ride Lync today;  keep your life in motion throughout the season.

Fatten up for Fall.
Shred all of the things. Everywhere.
Don’t let the fat tires fool you. Farley is a pure performance bike that’s light, agile, and handles just like a great mountain bike should. Fat bikes give you more places, more seasons to ride. From dunes to drifts, race to recreation, Farley lets you tackle anything, any time, for any reason. 

Crush miles, not your wallet.
Worn out components? Trek Care Plus has you covered.
Every Trek bicycle is covered by Trek Care, but accidents do happen - which is why we offer Trek Care Plus. Featuring protection against wear and tear, accidental damage, and an extended warranty, Trek Care Plus gives you full wheel-to-wheel coverage so you can ride hard with confidence in you machine.
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3 Schoen Place, Pittsford, NY 14534, United States
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