Hands-on learning makes digital marketing for teens meaningful and engaging.  In the TechnoAd course students gain essential media literacy skills by becoming digital marketers. They produce a video ad to sell a new product. Their campaign begins with an analysis of selling tactics used in media messages. Next, they investigate how their target customer interacts with online advertising.

To further prepare for the task, students explore video production techniques. Once aware of how companies manipulate viewers, they team up to create an advertisement using Blender. Upon completion, they summarize their marketing campaign in a professional report.