Hey,

If you’ve spent any time looking into SEO tools, you’ve probably come across Semrush. It’s well-known for its keyword data, backlink analysis features and site audits — and has recently introduced a new range of AI visibility tracking tools.

But it also comes with a premium price tag. So is it really worth it for your online business?

To help you answer this question, my colleague Olivia has put together a video review where she break downs all the pros and cons of the platform. In particular, she explores the new "Semrush One" features that track AI visibility alongside traditional search results.

In the video, Olivia walks you through...

• The AI "Black Box" and how to peek inside it: using Semrush to see if your brand is being surfaced by ChatGPT, Gemini, and Google’s AI Mode.

• Personalized data: why generic difficulty scores are often misleading, and how you can use Semrush to get scores tailored to your specific site.

• Bridging the content gap: using Semrush's "Keyword Strategy Builder" to move beyond simple lists and actually build topical authority.

• The reality check: Olivia gives you an honest take on Semrush's costs, and where the platform still falls short.

You can watch the new video review here.

Also: to help you decide whether it's right for you, Semrush has given us a link to an exclusive 14-day free trial of the platform (double the usual length). This offer gives you access to all the key SEO and AI tracking features of Semrush, but may not be around much longer — you can access it here (affiliate link).*