Dear Friend, Ever heard of a ‘Q Score’? It’s the measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States. The TV networks use it to determine marketability of sports stars, celebrities…the Kardashians. The higher the number, the more ‘coin’ a celebrity can expect to make when negotiating that next sponsorship deal, commercial appearance or sitcom. Who is Bordeaux’s Q Score King? There’s no doubt about it. Château Lynch-Bages is the most recognized Bordeaux in America. If you mention Bordeaux stateside, outside of the Rothschilds and maybe Château Margaux, most folks with a reasonable knowledge of wine will recognize, at the very least, the ‘Lynch’ in Lynch-Bages. This is not by accident. The Cazes family have owned Lynch-Bages since 1934, though the estate itself has been around for over four centuries. Jean-Charles Cazes was instrumental in building the brand we know today, doing decades of marketing work in America that made Lynch-Bages a household name among fine wine drinkers. And the wines back it up: from the legendary 1989 and 1990 through 2000, 2005, 2009, 2010 and 2016, this Fifth Growth has long performed well above its classification.
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