Tight Float, Massive Market, Huge Potential What More Do you Want?
American Seniors Association
3700 Mansell Road, Suite 220
Alpharetta, Georgia 30022
1-800-951-0017
americanseniors.org
PROFILE:
ASA was started in 2004. Unlike the few other "start-ups" in our business, AMSA has 8 years of goodwill built up with the American Public. AMSA is a senior membership organization not unlike AARP. AMSA solicits memberships due to its conservative stance and offer goods and services to its membership mainly on a discounted basis.
One of the most compelling things about the Company is they have no inventory and no cost of goods sold. All costs associated with solicitations by AMSA vendors is a cost absorbed by that individual vendor.
AMSA is a national for-profit membership services organization which provides information and discounts to senior citizens. AMSA distinguishes itself in the marketplace by playing an active outspoken role with certain political issues. By publicizing its positions on these issues through various media outlets, AMSA seeks to recruit membership from like-minded individuals. Specifically, AMSA has identified itself as "a conservative alternative to AARP" in an attempt to entice members from its largest competitor. Additionally, AMSA has loosely affiliated itself with other large membership-based politically motivated organizations in order to increase the Company's name recognition.
The principal products AMSA sells are memberships at a price of $15 per year. The main thrust of its benefits and discounted services are insurance types and vary from Medicare products to property and casualty. AMSA also has contracts for reverse mortgages, checking, savings and forward mortgages through Bank of the Internet. AMSA offers discounted roadside assistant programs, ASA travel services, discounted prices on computers through Dell, retirement planning, credit cards through US Bank and Costco memberships.
AMSA membership as of today is approximately 3,000,000 households or 5,100,000 people!
VALUE PROPOSITION:
Business model that vertically integrates several services offering to the 70,000,000 seniors in the USA.
Strong leadership in place that has built this company over the last decade.
Early in 2012 AMSA struck an agreement with Senior Marketing, LLC to market ASA Memberships. Senior Marketing, LLC has used direct mail, telemarketing, mass advertisement, email and internet channels to get our message out. AMSA has been successful in these areas in the past and with the financial wherewithal of Senior Marketing, LLC. These marketing efforts should inform the senior population, approximately 70,000,000 people strong and expanding daily, that there is an alternative to AARP that will indeed get their unified voice heard.
American Seniors Association works hard to fulfill its mission to provide seniors with the choices, information, and services they need to live healthier, wealthier lives. AMSA members' dignity and security matter most to us. AMSA offers members better choices to help with Medicare insurance, prescription discounts, travel services, auto club services, and all the services that senior's value.
AMSA membership as of today is approximately 5,100,000 people! Each member is an endorsed lead. What does that mean? Each member represents a potential client for the numerous products and services AMSA sells and endorses.
Established brand and name recognition from eight year history.
Virtually no float. The 6.7 million share float is mostly held in the hands of original investors.
AMSA is involved in a $2 billion market with high barriers to entry that AMSA has already overcome leading to limited competition in the marketplace.
There is no inventory and cost of goods sold associated with the sales cycle.
PROJECTIONS BASED ON RATIOS EXPERIENCED AT AARP
AARP's consolidated statement of activities for the year ended 2007 indicates:
- $249 million from membership fees
- $497 million from royalties ( insurance)
- $121 million from advertising revenue
- $82 million from grants
- $79 million from investment income
- $90 million from program income
- $42 million from contributions
- $3 million from other
Revenues from royalties, advertising and program income (excluding investment income) amount to $708 million. If we assume that average household membership was 21.4 million and individual membership was 37.5 million for 2007, then services and advertising revenues represented $708 million/21.4 million members = $33 per household.
Based on AARP's revenue experience, at 1 million households for ASA, revenue for ASA would be $33 million. At 2 million households, revenue for ASA would stand at $66 million.
Consider the demographics of a graying America, the political outrage of many seniors against AARP's politics in today's polarized political landscape, a common perception that AARP is "money hungry" and add to that the natural resentment that a monopoly-like behemoth such as AARP would have attracted regardless of its behavior.
There is opportunity to build a 5 - 10 million household base within 3 - 4 years. The state of the economy won't be an issue - seniors need Medicare supplemental plans and other insurance no matter the condition of the economy. The key is execution... only execution.
Business model that vertically integrates several services offering to the 70,000,000 seniors in the USA.
Strong leadership in place that has built this company over the last decade.
Early in 2012 AMSA struck an agreement with Senior Marketing, LLC to market ASA Memberships. Senior Marketing, LLC has used direct mail, telemarketing, mass advertisement, email and internet channels to get our message out. AMSA has been successful in these areas in the past and with the financial wherewithal of Senior Marketing, LLC. These marketing efforts should inform the senior population, approximately 70,000,000 people strong and expanding daily, that there is an alternative to AARP that will indeed get their unified voice heard.
American Seniors Association works hard to fulfill its mission to provide seniors with the choices, information, and services they need to live healthier, wealthier lives. AMSA members' dignity and security matter most to us. AMSA offers members better choices to help with Medicare insurance, prescription discounts, travel services, auto club services, and all the services that seniors value. |
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Pink Sheets: AMSA
Market Value:
$7,585,193 a/o Oct 11, 2012
Shares Outstanding:
68,956,304 as of Jun 30, 2012
Float::
5,678,885 a/o Mar 31, 2012
Authorized Shares:
950,000,000 a/o Mar 31, 2012
Shareholders of Record:
74 a/o Mar 31, 2012
RECENT NEWS:
American Seniors Association Announces New Chief Financial Officer Jim Shields
KEY EXECUTIVES:
Mr. Philip A. Kent
CEO
President
Ms. Laura Hostettler
CFO Secretary
Mr. Christopher Polk
Executive Assistant
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