Subject: RMHB Provides Substantial Update

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RMHB Provides Substantial Update
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Company: Rocky Mountain High Brands Inc. (OTCQB: RMHB)


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Rocky Mountain High Brands Announces Update

DALLAS, July 13, 2017 (GLOBE NEWSWIRE) - Rocky Mountain High Brands, Inc. (OTCQB:RMHB), a fully reporting consumer goods company specializing in hemp-infused food and beverage products and a naturally high alkaline spring water, announced an update on the Company’s recent activities. On July 11, 2017, the Company conducted two focus groups to learn more about consumers’ opinions on RMHB’s hemp-infused product line offerings and its packaging. The Company will use this information to guide future action on its product offerings, market positioning, branding, pricing structure, and other key decisions.

Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., said, “Focus groups are an excellent way to gather in-depth information about the market’s thoughts and opinions on our products.”

The Company’s Executive Management Team will meet next week to conduct a strategic planning session for the current fiscal year which began July 1, 2017. After this plan has been implemented, RMHB will make public announcements when appropriate.

Mr. Welch continued, “It’s a transitional time for Rocky Mountain High Brands with Gerry David assuming the role of Chairman of the Board and Jerry Grisaffi’s retirement. While Jerry Grisaffi had the original vision that created this Company, Gerry David has the experience and proven track record to build upon this ideology. We are excited to have a proactive Board of Directors, which includes Kevin Harrington, Chuck Smith, and Win Morrison. These gentlemen are devoted to the task of moving this Company forward. Jens Mielke, Chief Financial Officer, and David Seeberger, VP/General Counsel, and I are committed to the success of this Company. We are looking forward to working with experienced beverage professionals who will be a part of our Executive Management Team. We are building a new team that will take Rocky Mountain High Brands to new levels of success.”

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