Subject: RMHB Goes High Tech for Sales and Marketing Efforts

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RMHB Goes High Tech for Sales and Marketing Efforts
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Company: Rocky Mountain High Brands Inc. (OTCQB: RMHB)


Price: 0.0647

Change (%): + 0.0062 (10.60)

Volume: 4,017,529
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Rocky Mountain High Brands Will Launch Geofencing GPS Software in February as a Revolutionary Approach to Product Marketing

DALLAS, Jan. 17, 2017 (GLOBE NEWSWIRE) - Rocky Mountain High Brands, Inc. (OTCQB:RMHB), a fully reporting consumer goods company specializing in hemp-infused food and beverage products and a naturally high alkaline water announced today a February launch of its powerful GPS based geofencing software advertising system in the Los Angeles market.

GEOFENCING 101: A 2017 Approach to Marketing

Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or coupon alert when a mobile device enters the specified area. Consumers can receive banner ads on their mobile devices. When consumers click on the banner ads, they will be taken to a custom landing page for the advertiser with specific call to action buttons in the banner ad.

RMHB’s geofencing software package has been developed by the Beasley Broadcast Group’s (NASDAQ:BBGI) Digital Marketing Solutions division. The software package has been designed to interface with mobile devices when a consumer is within proximity of a Rocky Mountain High retailer. The geofencing software will offer coupons and special offers to consumers for Rocky Mountain High brand products encouraging them to visit the local retailer, along with a map and directions to the nearest retailer carrying the product.

Today, 68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults. According to a newly released survey data from the Pew Research Center, smartphone ownership is nearing the saturation point. 86% of those ages 18-29 have a smartphone, 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.

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