Subject: PZOO Steep Hill Partners Up in Colorado at Grow Competition

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PZOO Steep Hill Partners Up in Colorado at Grow Competition
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Company: Pazoo Inc. (Pink Sheets: PZOOD)


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Cannabis Critics Announce New Grow Competition

In order to improve upon existing grow competitions, cannabis critics announce the launch of The Grow-Off

DENVER, April 20, 2016 /PRNewswire/ - Jake Browne and Sohum J Shah, cannabis critics for The Denver Post’s The Cannabist, announced the launch of a revolutionary new cultivation competition. The announcement, which coincides with the annual 4/20 celebration, includes event partners and sponsors Dark Horse Genetics, Cultivate Colorado, and Pazoo, Inc. (OTC: PZOOD), licensing partners to analytical laboratory, Steep Hill Colorado.

With local authorities in Adams County denying the annual High Times Cannabis Cup a permit in 2016, a unique opportunity to provide an alternative competition presented itself for the first time in years. Browne and Shah’s revolutionary new grow competition is based on quantitative analysis as opposed to qualitative rating thanks to their strategic partner, Steep Hill Labs. Unlike other competitions, the inaugural Grow-Off is limited to licensed Retail Marijuana Cultivation Facilities in Colorado and will be fully compliant with state laws and regulations.

“Currently, grow competitions tend to be based on the opinions of enthusiasts as opposed to a handful of selectively-picked judges,“ said Browne, the first-ever marijuana critic for The Denver Post’s cannabis coverage section, The Cannabist. “Other competitions have made great strides in bringing exposure to the different products available in various markets to consumers, but The Grow-Off focuses on the entire process, from start to finish.“

In order to control variables and truly compare the skill of different cultivators, all entrants will be required to cultivate clones from the same “mother“ plant, which are genetically identical. The resulting harvests will be judged and ranked based on a proprietary algorithm that accounts for a number of quantitative factors.

“Our goal is to shift the emphasis from qualitative judgement to quantitative analysis of phenotypical variance,“ added Sohum Shah, another Cannabist marijuana critic and CEO of the Cannabis Commodities Exchange. “By grading cannabis based on comprehensive laboratory analysis, we hope to improve end-consumer understanding of true product quality.“

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