Our New Pick Just Issued Major News
Premier Holding Corp.
1382 Valencia
Unit F
Tustin, CA 92780
Phone: (949) 260-8070
prhlcorp.com
PROFILE:
Premier Holding Corporation (OTCQB: PRHL) is the parent company of two operating subsidiaries: The Power Company LLC ("TPC") and Energy Efficiency Experts ("E3"). The Company owns an 80% interest in TPC, an energy broker and reseller of commercial and residential accounts operating in deregulated states in the U.S. Energy Efficiency Experts is an energy integrator of products and services. Premier Holding Corporation was founded in 1971 as OVM International Holding Corporation and changed its name in 2008. The Company is based in Tustin, CA.
Going forward, Premier Holding Corporation plans to acquire additional companies as subsidiaries and provide financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company's mission is to acquire companies in energy deregulation, clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through its subsidiaries,Premieroffers renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems.
Operating in the multi-billion dollar deregulated energy industry sector, Premier Holding Corporation is set to become one of the few, vertically integrated energy service providers. The current subsidiaries, which operate in the energy provision and energy efficiency products and services segments,could soon be joined by a third operating subsidiary whichwill leverage the Company’s existing infrastructure and operations by substantially expanding the Company’s reach, revenue and potential profitability. Cross-sale opportunities and the capture of greater revenue per contract and customer should result in enviable customer scale, revenue and reach, beginning later this year.
Value Proposition:
Demand and Costs for Electricity is Increasing - In the next 20 years, it is predicted that demand for energy in the U.S. will increase 19% while capacity to produce will only increase by 6% - a shortfall is coming. Electricity costs have gone up over 100% in the last 5 years in Illinois. In fact, just last week on May 7, Commonwealth Edison customers in Illinois on average will see monthly bills jump 21% starting June 1. Wow, just in time for summer!
Deregulation = Same Power, Same Service BUT Lower Price - In 1992, Congress passed the National Energy Policy Act allowing consumers the power to choose their energy supplier. Transmission and distribution is still regulated and is the responsibility of the local utility company, but customers in deregulated states can shop prices for the cost of its power which typically represents about 70% of its energy bill. Although only 12 states have deregulation, more states will be opening up as the federal government would like each state to have a plan for deregulation by 2020.
The Power Company (TPC) - Purchased in early 2013, this 80% owned subsidiary of PRHL aptly named The Power Company even owns the incredible URL at ThePowerCompany.com. TPC resells power from multiple suppliers in order to offer a "one-stop shopping" model. One of the reasons that the acquisition of TPC makes sense is that this potential deregulated market is estimated to be 7 to 10 times larger than telecom deregulation. TPC operates in 12 states, but has focused sales in Illinois. TPC plans expansion of deregulation into more states, and at the same time more states themselves are instituting deregulation models. In Q1 of 2014 TPC opened an office in Maryland and have streamlined the process allowing the Company to rapidly expand to new states with a goal of 3-4 more offices by year end.
Real Savings Offered by The Power Company - Here are a few examples of the kind of savings that The Power Company has offered to its clients: $180,000 in estimated savings on a 36 month terms for a restaurant group; $67,000 saved in the first year for a food manufacturer/retailer; $17,000 estimated savings on 24 month term for a private club; $2,500 savings for each location per month for an auto dealership.
Massive Sales Growth Proven over Past Year at The Power Company - The Power Company’s list of clients is rapidly growing and now boasts over 40,000 residential accounts and 1,500 commercial accounts. These commercial accounts sold by TPC now become additional prospects for PRHL’s other subsidiary E3. The Power Company is literally adding thousands more contracts each month through additional sales staff, setting sales records month after month, by utilizing its proprietary energy portal, verifiable savings offered to clients, and its rapid pace for each sale.
NEST Offers Added Competitive Advantage - The Power Company’s proprietary energy portal "National Energy Services Transactor" or NEST is an infinitely scalable web-based automated sales and compliance tool that reduces the time to make a sale to a matter of minutes. NEST also records sales calls and 3rd party verification, and provides accounting modules for rapid expansion that will include channel partners, affinity groups and even charities that can offer deregulated power through TPC. The Green Baron Report was provided a demonstration of NEST, and confirms that TPC sales staff has competitive advantages that appear to be truly proprietary and can be expanded effortlessly without additional development.
Energy Efficiency Experts (E3) and New President - E3 is a professional energy consulting firm whose mission is to assist clients in reducing and managing their energy expenditures through Energy Efficiency products and services for the entire building envelope. New President of E3, Mr. Mark Dunnett (started in Jan. 2014) is a highly seasoned general contractor with more than 35 years of commercial building, facility management and contracting services, specializing in shopping centers, retailers, industrial and commercial facilities as well as those in the hospitality industry. Not only is E3 approaching the 1,500+ commercial accounts supplied by TPC as planned, but he is bringing his own extensive client list to E3 (many of these become leads for TPC as well). Mr. Dunnett is expected to have success with E3 as he is approaching clients we have already helped saved money or created budget certainty. Now E3 can offer these price conscience customers energy efficiency strategies by lowering their actual usage.
Proprietary Lighting Solution - E3 owns a proprietary lighting solution that reduces a dramatic portion of the electricity required to operate the millions of High Intensity Discharge lamps installed throughout the country and the world. Its E-Series Controllers reduce energy consumption of existing lighting systems 10% to 36%, extends lamp life up to 40% and ballast life up to 200% reducing stress on landfills, and is 95% recyclable by weight. This lighting solution is considered an upgrade, not a retrofit. It is designed to work with all HID lamps including low/high pressure sodium, metal-halide, mercury vapour, pulse start, etc.
The Next Step - Power Supplier - PRHL plans to become a power provider once it gains FERC (Federal Energy Regulatory Commission) approval within the next three months. This new subsidiary named “Kratos Power” would immediately grow the current business in numerous ways. As a supplier, it would book the customers entire energy supply bill as revenue (estimated to be 8 to 12 times higher than the commission). In addition to the current revenue to TPC, as the supplier we would also gain the difference between the wholesale and retail cost of energy so net profit would be expected to grow 2 to 3 times what is currently earned.
Top Notch Management Team and Board - President and CEO Randall Letcavage has been an investment banker widely recognized for individual achievements as well as his role of Founder, Officer and Director of the iCapital Group that includes iCapital Finance Inc, iCapital Advisory LLC and iCap Development LLC (A National “CDE” Community Development Entity - Certified by the U.S Treasury Department). Randy’s accomplishments are too long to list here, but our interviews with other parties close to this Company call him the perfect man for this job. He is a workaholic intent on achieving his goals. He could make this Company a major success and generate huge returns for his shareholders. Vice President Larry Young was President/CEO of Active ES and his previous efforts there resulted in a ten-fold increase in revenue, improving gross profit dramatically and the expansion to an international market, including dealing with Chinese manufacturers. TPC’s Managing Partners and Directors, Patrick Farah and Chery Arts have built a state-of-the-Art organization which is already showing dramatic growth and is built for impressive scalability. Mr. Steven Brewer, TPC’s strategic consultant is a founding member and key strategist for its national roll out, Mr. Farah was instrumental in the deregulation of the city of Dallas, and Ms Arts spearheaded the commercial arm of the company. We already noted the tremendous addition of Mark Dunnett as new President of E3, who is teaming with Vice President Young. We note that Dr. Woodrow W. Clark, II, MA3, Ph.D. is on the board and was a contributing scientist to the U.N. IPCC that won the 2007 Nobel Peace Prize.
Goldman Small Cap Research Issues New Report on PRHL with .65 Price Target - Goldman’s report concludes: “The energy deregulation market is hundreds of billions of dollars in size and Premier Holding Corp.’s unique vertical integration approach could drive the Company’s value substantially higher and afford it leadership status.” |
|
OTCQB: PRHL
Market Value:
14,126,217
Shares Outstanding:
148,697,016 a/o Apr 11, 2014
Float:
10,975,405 a/o Feb 28, 2013
Authorized Shares:
100,000,000 a/o Jan 25, 2012
Par Value:
0.0001
Shareholders of Record:
910 a/o Apr 15, 2014
Short Interest:
500 (100%)
Jun 13, 2014
Transfer Agent:
Columbia Stock Transfer Company
RECENT NEWS:
Premier Holding Moves Closer to Adding a Third Energy Sector Subsidiary to Become an Energy Supplier and Provides New Pro Forma Estimates for 2015 Through 2018
Premier Holding Corp. Provides Additional Data and Updates for Subsidiary The Power Company
Premier Holding's Subsidiary The Power Company Enjoys Another Successful Residential and Commercial Sales Month in May
KEY EXECUTIVES:
Randall Letcavage
President
CEO
|
