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| NGTF Recieves More National Attention in Fast Company Article Showcasing Their Amazing "Sleep-Friendly" Ice Cream |
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 Hot Stock to Watch |
Company: Nightfood Holdings Inc. (Pink Sheets: NGTF)
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Last:
Price: 0.1705
Change (%): - 0.0195 (10.26)
Volume: 18,867 |
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Can this “sleep-friendly” ice cream really help you catch more zzzs?
NightFood’s new line of soporific frozen confections aims to crack the $50 billion nighttime snack market. We try out the latest in functional food.
When that midnight craving hits, you’re not reaching for baby carrots or a handful of almonds. You’re more than likely grabbing the good stuff: Cocoa Puffs, Oreos, or that seductive pint of Häagen-Dazs chocolate chip cookie dough.
A recent survey found that more than half of Americans consider ice cream an evening snack, with an additional quarter classifying it a late-night indulgence. Ice cream was named the second most popular night snack choice, according to research firm Mintel.
The truth is, all that fat and sugar right before bed is actually disruptive to catching those zzzs. But since some traditions are not to be messed with, what if we could tweak that frozen wonder to make it a little bit less taxing on one’s body?
That’s the premise of functional food startup Nightfood’s line of what it calls “sleep-friendly” ice cream. Launching in February, the brand says its confections will complement the human sleep cycle.
The $4.99 pints, the company says, have a balance of fiber, protein, and (less) sugar, which its scientific advisors (sleep experts Michael Breus and Michael Grandner along with nutritionist and sleep therapist Lauren Broch) helped formulate. Ingredients include a protein that’s relatively low in lactose, as well as minerals, amino acids, and enzymes they say aid sleep and reduce acid reflux.
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