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| NGTF Receives Additional Validation of its Healthy Nighttime Snacks |
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 Hot Stock to Watch |
Company: Nightfood Holdings Inc. (Pink Sheets: NGTF)
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Last:
Price: 0.21
Change (%): - 0.01 (4.55)
Volume: 47,245 |
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Nightfood® Brand Concept Indirectly Affirmed by Outrageous New Burger Creation
Tarrytown, NY, Oct. 31, 2018 (GLOBE NEWSWIRE) - via NEWMEDIAWIRE - Nightfood, Inc. (OTC: NGTF), the company pioneering the projected multi-billion dollar nighttime snacking category, has received additional mainstream concept validation from an unexpected source.
The Nightmare King is a Halloween-themed burger that Burger King® claims will actually induce nightmares in consumers. The burger chain went so far as to conduct clinical studies which they claim prove that eating this burger makes it 3.5 times more likely consumers will have nightmares.
Nightfood sleep experts don’t necessarily agree with the conclusions from the research, and definitely don’t plan to create snacks formulated to give people nightmares. However, this is mainstream market validation of the direct link between nutrition and sleep. It is this direct connection which Nightfood is applying to pioneer the better-for-you night snacking category, which many industry experts see generating billions in revenue in the coming years.
“Nightfood’s core concept is that whatever you eat before bed will impact your sleep for better or worse,” explained Nightfood founder Sean Folkson. “When a massive corporation like Burger King makes this connection, whether in a serious or humorous way, it helps establish the diet and sleep link into the minds of the consumer, and the awareness of the media.”
“We’ve certainly seen an increase recently in the research connecting diet and sleep, something I’ve been studying for over a decade,” explained Dr. Michael Grandner, Nightfood Scientific Advisor and The Director of the University of Arizona Sleep and Health Research Program.
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