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| Campaign has been a huge success for NGTF, introducing over half a million people to the Nightfood brand. NGTF will leverage campaigns such as this giveaway to strategically drive consumer trial and grow retail sales. |
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 Hot Stock to Watch |
Company: Nightfood Holdings, Inc. (Pink Sheets: NGTF)
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Last:
Price: 0.5451
Change (%): - 0.0449 (7.61)
Volume: 121,508 |
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Nightfood Winner Announced in "Year's Supply Giveaway" Promotion, Management Duplicating Program for 2nd Half of 2019
Tarrytown, NY, July 01, 2019 (GLOBE NEWSWIRE) — via NEWMEDIAWIRE — Nightfood, Inc. (OTCQB: NGTF), the nationally expanding ice cream company solving America’s $50 billion-dollar nighttime snacking problem, is pleased to announce that a winner has been chosen in their big 96-pint giveaway, which ended on June 30, 2019.
The winner has been notified by E-mail, and lives in the Baltimore, Maryland area. He will receive 96 pints of Nightfood plus a brand new chest freezer in which to store his 12-month supply of the multiple award-winning ice cream.
“This campaign has been a huge success for us, introducing over half a million people to the Nightfood brand. It’s allowed us to build direct relationships with a significant percentage of them while driving trial at retail,” commented Nightfood CEO Sean Folkson. “With major geographic expansion already in place for the coming weeks and months, we’ve enthusiastically decided to duplicate the campaign for the 2nd half of the year.”
Management believes in using direct consumer relationships to build a more powerful brand. Folkson points out the fact that Nightfood does not sell direct to consumer, and that traditional e-commerce of Nightfood is expected to account for under 1% of revenue going forward. However, having direct relationships with a fast-growing customer base has recently proven to be a powerful asset in the modern consumer goods environment.
Utilizing Facebook and Instagram in particular, in conjunction with an ever-growing base of brand ambassadors and influencers, Management will leverage campaigns such as this giveaway to strategically drive consumer trial and growing retail sales through Nightfood distribution partners from coast to coast.
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