Subject: NGTF Announces New Promotion Ahead of Ice Cream Launch Excitement Building in Target Market

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NGTF Announces New Promotion Ahead of Ice Cream Launch Excitement Building in Target Market
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Company: Nightfood Holdings Inc. (Pink Sheets: NGTF)


Price: 0.1778

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Nightfood Ice Cream Heating Up: Pre-Launch Promotion Targeting 100,000+ Entrants, Giving Away a One-Year Supply of Ice Cream

TARRYTOWN, NY, Jan. 02, 2019 (GLOBE NEWSWIRE) - via NEWMEDIAWIRE - Nightfood, Inc. (OTC: NGTF), the company solving America’s $50 billion-dollar nighttime snacking problem, has announced a giveaway to build awareness and drive retail sales to support the national roll-out of new Nightfood ice cream.

With an estimated 80% of at-home ice cream consumption taking place shortly before bed, Nightfood’s line of nighttime ice cream is already drawing strong interest from consumers, the media, and supermarket category managers.

“The response we’re seeing is phenomenal,” remarked Nightfood’s VP of Ice Cream Sales and former Unilever VP of Ice Cream Sales, Jim Christensen. “Consumers are excited to have a healthier, better-for-you ice cream with great taste and sleep-friendly ingredients. Retailers and distributors are taking notice.”

A test ad campaign on Facebook has been generating click-through rates over 11%, cost per click of $.09, relevance scores of 10/10, and landing page conversion rates of 74%.

“If you don’t know what those metrics mean, ask somebody who does,” added Adam Elbendary of Ready Set Studios, who oversees Nightfood’s influencer marketing. “These test ads are 100% untargeted. Over 10,000 people have already signed up, and we’re still just testing. When we activate our brand ambassadors, we expect to rapidly surpass six-figures.”

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