Subject: Janon Costley, SREH CEO, Provides Overview of 2015 Achievements and Outlook for 2016

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Janon Costley, SREH CEO, Provides Overview of 2015 Achievements and Outlook for 2016
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Company: Affinity Beverage Group, Inc. (Pink Sheets: SREH)


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Janon Costley, CEO of Affinity Beverage Group/Village Tea Company Provides Overview of 2015 Achievements and Outlook for 2016

AUSTIN, Texas, Feb. 02, 2016 (GLOBE NEWSWIRE) - Affinity Beverage Group, Inc. (aka Strategic Rare Earth Metals) (OTC Pink: SREH) (the Company), announced today that Janon Costley, CEO of Affinity Beverage Group/Village Tea Company Distribution, Inc, has provided the following update on corporate highlights for 2015 and an overview of the goals for the Company in 2016.

2015 Highlights

In August of 2015 Mr. Costley assumed the role of CEO of Strategic Rare Earth Metals and immediately decided to move the company in a completely new direction from his predecessors. With a goal of focusing on health and wellness, the process began to transform Strategic Rare Earth Metals into Affinity Beverage Group which now serves as a platform to acquire and launch lifestyle brands and consumer products companies (primarily focused on organic and natural food, beverage and personal care) in the 3.4 trillion dollar health and wellness sector.

In October of 2015 the Company announced the formation of an advisory board to assist management in developing the Company’s new platform as well as identifying potential opportunities to create long term value for the Company’s shareholders. The first confirmed advisory board member is Martin Ekechukwu. Mr. Ekechukwu is a former senior brand manager at Dr. Pepper/Snapple, Hershey, Bacardi USA and founder of premium tea brand, Village Tea Company as well as boutique marketing consulting firm, WHTWRKS, Inc.

In a move to increase transparency and ease of communication for the Company’s shareholders, the Company launched a new social media platform to keep shareholders and the marketplace updated on company activities and other related news. The Company will utilize Twitter (@affinitybev), Linked-In (Affinity Beverage Group, Inc.) and Facebook ( as its’ primary social media tools to share the latest company news, industry updates, sales and marketing activities as well as the latest in health and wellness news in an effort to develop an interactive dialogue with existing and potential shareholders who are interested in following the Company.

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