Subject: ICNB on QVC Creates Huge Demand

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QVC’s Two-Segment Feature of Bellissima Prosecco and Sparkling Wines on January 8, 2020, Creates Huge Demand
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Company: Iconic Brands, Inc. (OTCQB: ICNB)


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Iconic Brands Sells an Estimated 10,000 Bottles of Bellissima Prosecco and Sparkling Wines by Christie Brinkley on QVC During its January TV Appearances

AMITYVILLE, NY, Jan. 31, 2020 (GLOBE NEWSWIRE) - via NEWMEDIAWIRE - Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), today announced that the Bellissima line of Prosecco and Sparkling Wines was featured on QVC on January 8, 2020, in two show slots. The shows were aired at 5 pm and 8 pm ET, and both segments were met with massive success as Bellissima Prosecco and Sparkling Wines sold an estimated 10,000 bottles, reaching sales of $146,000. This was Christie Brinkley and Bellissima’s second appearance on QVC, with their initial debut on December 4, 2019. Due to the success of the January 8 promotion, QVC would like Christie Brinkley and Iconic back for future segments to showcase the Bellissima line of Prosecco and Sparkling Wines.

Please use the links below to view the QVC segments:

Richard DeCicco, Chief Executive Officer of Iconic, stated, “Christie Brinkley has consistently done an amazing job as our partner in showcasing our products, and we are thankful to QVC and the gracious QVC hosts, David Venable and Alberti Popaj. Since the shows’ airing on January 8, 2020, we are excited to announce that QVC would like us back to participate in future shows to showcase our delicious Bellissima products. We know there is strong demand for healthier alcohol options, and our Prosecco and Sparkling Wines are all made with organic grapes and certified vegan and gluten-free - and we even have a sugar-free option. This continued exposure goes a long way to increasing our sales, strengthening our brands, adding visibility, and growing demand.”

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