Subject: ICNB Enters Second Phase of Aggressive Hooters Rollout Plan

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ICNB Enters Second Phase of Aggressive Hooters Rollout Plan
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Company: Iconic Brands, Inc. (OTCQB: ICNB)


Price: 0.7925

Change (%): + 0.1025 (14.86)

Volume: 231,905
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Iconic Brands' Hooters Spirits Premium Line Now Available in Hooters Corporate Restaurants in 22 States

Expansion Plans for Placement of Hooters Spirits Include its Franchised Restaurants and Off-Premise Retail Distribution

Amityville, NY, Feb. 11, 2020 (GLOBE NEWSWIRE) - via NEWMEDIAWIRE - Iconic Brands, Inc. (ICNB) (“Iconic” or the “Company”), today announced that its private-label Hooters Spirits products, a premium line of alcohol beverages that includes an array of vodka, gin, rum, tequila and whiskey options, is now available in Hooters corporate restaurants in 22 states across the United States. Iconic is supporting the rollout of the product line with marketing initiatives to help raise awareness of the brand, both inside and outside of the Hooters restaurants.

Iconic is currently engaged in the second phase of a 2-phase expansion rollout of its Hooters Spirits product line. It successfully completed Phase 1 with the expansion of the product line into all Hooters corporate restaurants where permissible by state law. Phase 2 will continue the expansion of the Hooters Spirits product line into franchise restaurants where permissible by state law. Franchise stores are adding Hooters Spirits products as they choose and see fit. Phase 2 will continue with the expansion and distribution of Hooters Spirits products into off-premise retail locations.

The rollout and marketing campaigns will feature event launches, contests and giveaways, including an autographed Chase Elliott No. 9 Hooters Spirits Chevy Camaro ZL1 diecast giveaway, social media campaigns, and the launch of additional bottle sizes.

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