Subject: FNHI Issues Update Now Funded for Future Development

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FNHI Issues Update Now Funded for Future Development
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Company: Franchise Holdings International, Inc. (Pink Sheets: FNHI)


Price: 0.0256

Change (%): + 0.0016 (6.50)

Volume: 6,925
FNHI Chart

Franchise Holdings International Receives $300,000 Cash and Services Investment

Cash and Services Injection to Focus on Web Presence and Customer Engagement

Toronto, Ontario, Canada, July 23, 2018 (GLOBE NEWSWIRE) - Franchise Holdings International, Inc. (OTC: FNHI), the parent company of Worksport LTD Inc., an innovative manufacturer of high quality, functional, and aggressively priced tonneau / truck bed covers for the light truck market, has received a US $100,000 in cash investment and US $200,000 in online services and marketing to improve online presentation and awareness from a leading internet marketing firm with a track record of success in building online presence and sales. All this is geared to supporting FNHI and its subsidiaries in achieving their objectives. These services will be rendered over the coming 18 months.

Some of the key initiatives the company will be launching include web development, search engine optimization (SEO), social media, investor education content and tools, and strategic media placements. FNHI also has plans to implement an advanced new customer relationship management (CRM) system designed to streamline customer data and communications for its Worksport subsidiary in order to maximize sales revenue, shorten the customer buying cycle and increase customer/dealer retention and satisfaction.

The first project currently being kicked off is a complete redesign of the and websites with the objective of fortifying the brand image while improving user experience through more advanced content delivery capabilities. As a part of Worksport’s overall expansion plan, the redesign will enable Worksport to cultivate better relationships with an expanded dealer network throughout Canada, the U.S. and all of Latin America. Secondly, the initiative will help to improve brand loyalty and evangelism by consumers who purchase truck covers through Worksport’s dealer/distributor network.

“We expect this new branding and online presence will make a significant difference to our operations,” said FNHI CEO Steven Rossi. “It is part of an overall plan to bring our entire web presence up to date, with a new brand image.”

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