Subject: CEO Letter Outlines 2017 Results and Spotlights 2018 Goals

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CEO Letter Outlines 2017 Results and Spotlights 2018 Goals
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Company: Rocky Mountain High Brands (OTCQB: RMHB)


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Rocky Mountain High Brands Issues Chairman’s Open Letter To Shareholders

DALLAS, Jan. 03, 2018 (GLOBE NEWSWIRE) - Rocky Mountain High Brands, Inc. (OTCQB:RMHB), a fully reporting consumer goods company specializing in brand development of health conscious, hemp-infused food and beverage products and a naturally high alkaline spring water, is pleased today to issue the following Chairman’s open letter to Shareholders from Michael Welch, Chairman, President and Chief Executive Officer of Rocky Mountain High Brands.

Dear RMHB Shareholders:

We are thrilled to mark the end of a challenging 2017 that ended on a very successful high note and are excited about our prospects for the coming year. This new year marks the start of our new, bold business strategy. It is our goal to transform Rocky Mountain High Brands to be the leader in the hemp-infused industry. We want to build on our legacy as one of the few publicly-traded, pure play hemp-infused brand companies in the U.S.

Our vision for Rocky Mountain High Brands is to become a major growth company by bringing healthy products to consumers that can improve the quality of their life and add value for our shareholders.

2017 Achievements:

Leadership. During 2017 our executive team identified a new burgeoning, fast-growing market: hemp-derived CBD products. To assist with the strategy and launch of this initiative, Rocky Mountain High Brands successfully recruited former Coca-Cola executive, John Blackington to lead the rollout of the new CBD products, and to oversee the strategic direction of the Company. John joined the Company in the fall of 2017 as Chief Commercialization Officer. The Company also recruited Michelle Krebsbach as its Director of Marketing. Mrs. Krebsbach has over twenty years of experience in marketing and advertising and has been involved in creating several brands from concept to shelf. Earlier in the year, noted beverage leader, Gerry David and serial marketer extraordinaire Kevin Harrington joined the Company as Consultants to the Board of Directors to advise us on this new CBD line, as well as general corporate and business matters.

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