The cornerstone of this partnership lies in the commitment to help all LQR House brands with distribution throughout Canada. Cannon Estate Winery has solidified significant partnerships, notably with leading retailer Renaissance Wine Merchants in British Columbia and Alberta, where they serve as the exclusive distribution partner. In addition, Cannon Estate Winery products are available at Save on Foods and Everything Wine locations across Canada.

This collaboration will harness the strength of its extensive distribution network to amplify the presence of LQR House brands, including SWOL Tequila, nationwide. This strategic partnership represents a pivotal milestone as LQR House steadily grows its presence and increases its visibility in the Canadian market.

Sean Dollinger, CEO of LQR House, shared his enthusiasm for the partnership, saying, "Joining forces with Cannon Estate Winery is truly a dream come true for LQR House's Canadian expansion. Navigating the intricacies of cross border alcohol distribution can be challenging, and this collaboration will significantly expedite the process for all LQR House brands, including our prized SWOL Tequila. What's even more thrilling is that Cannon Winery has a well-established wine club, and they have graciously agreed to lend their expertise in building Soleil Vino's presence in the USA market, all while introducing Soleil Vino to the discerning Canadian audience through their own Cannon Estate Wine Club."

Justin Manuel, the founder of Cannon Estate Winery, Stated, "We've been diligently searching for the perfect USA partner who can complement our offerings and collaborate closely with us to market our products effectively in the USA. Additionally, we're excited to expand our product range in Canada by introducing unique brands that aren't readily available. With LQR House as our partner, we believe we've found the missing piece that will enable Cannon Estate Winery to realize the full potential of the company we originally envisioned."