Subject: International Market Update Session on Vietnam - 18 May 2017 (Thursday)

View this email online if it doesn't display correctly
Crossing Border – 
Opportunities & Challenges in Vietnam
18 May 2017 (Thursday)
10.00AM - 1.00PM
About Vietnam
With a population of over 90 million (65% of whom are under 35 years old), a fast growing per capita income, and a very dynamic emerging consumer class with a strong preference for foreign brands, Vietnam has emerged as one of the most attractive countries in Asia for franchisors seeking to expand their business. The Vietnamese market has become even more enticing since the country joined the World Trade Organization in 2007.

Even though franchising in Vietnam is still in its infancy, franchising activities have steadily increased since the adoption of the Commercial Law in 2005, which, for the first time, provided a legal framework for franchising. Despite the global economic slowdown, there has been a high level of interest from international franchisors in recent years. According to the state authority in charge of the management of franchise activities, the Ministry of Industry and Trade, as of January 2016, there were over 130 foreign franchisors registered in Vietnam. The dominant business sectors are food service, retail, education, and entertainment, with food and beverage franchises accounting for 30% of the registered franchises.

Currently, there are 11 Malaysian franchise brands with an estimated 100 outlets throughout Vietnam
IMUS-Vietnam will cover the following agenda:

  • The Market Environment in Vietnam by Counsellor, Deputy Chief of Mission, Embassy Of The Socialist Republic Of Viet Nam, Kuala Lumpur
  • Export Opportunities in Vietnam by MATRADE
  • Sharing Experience on Doing Business in Vietnam by Sushi King
  • Sharing Experience on Setting up Franchise in Vietnam by GTC
  • Sharing Experience on Managing & Monitoring Franchisee in Vietnam by GlobalArt
Register Now!
Seats Are Limited
MFA Member:         Complimentary
Non-MFA Member:  RM50/pax

Payment by direct credit/ cash transfer/ bank in/ telegraphic transfer: 
Company Name : Persatuan Francais Malaysia / Malaysian Franchise Association
Beneficiary Bank : Malayan Banking Berhad
Account Number: 5640-1670-9808
Bank Address: Menara Maybank, 100 Jalan Tun Perak, 50050 Kuala Lumpur
Swift Code: MBBEMYKL
Please fax your proof of payment to +603-2697 1559 or email at for payment confirmation.
To reserve a seat, please contact

Zainal ( or
Fazira (  



Reply to this email with your details 
(Name, Email, Mobile Number and Number of Person attending)
Enhanced Franchise Development Program (EFDP)
is a program owned by the 
Ministry of Domestic Trade, Cooperatives & Consumerism (KPDNKK) and Malaysian Franchise Association (MFA). 
EFDP was announced by the YAB Dato' Sri Mohd Najib Tun Abdul Razak on 10th October during 2015 Budget Speech. 
This program ends 2020.
J2-1, Boulevard Business Park Jalan Kuching, 51200, Wilayah Persekutuan, Malaysia
You may unsubscribe or change your contact details at any time.