Subject: Feature Friday - NEW SMS Regulations are Coming

RingByName - Feature Friday

New SMS Regulations Are Coming

A2P 10DLC Anti-Robo SMS Upcoming Telecom Regulations

We recognize the importance of making and receiving business SMS messages at the office and on the go. Telemarketers, spam callers, and fraudsters are frustrating, profit-hurting troubles that all voice providers are again working together to address regarding SMS spam messages. To adhere to legal requirements from major telecom carriers there will be changes regarding SMS policies in the upcoming future.
While no hard deadline is set, it is coming soon. This is an industry wide mobile carrier dictated rules and every A2P – service provider and user - must comply.
Does This Affect Me?

If you are sending or receiving SMS messages through any phone number with any carrier you will be affected. These changes will address robo SMS and the protections will raise the cost of messaging to meet surcharges and fees all carriers are adding for inbound and outbound messages based on registration and campaign monthly charges. The 10DLC program is a work in progress and not fully finalized across all cell carriers. It is subject to details changing at any time (with notice). These changes can affect how service works, fees, rules, and the upcoming registration processes.
What is A2P 10DLC?

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. All Cell Carriers in the US got together to create this regulation and impose it all all businesses and themselves that work with SMS messaging. All cell carriers consider all Business (non-consumer) messaging to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.

Direct Customers sending fewer than 3,000 messages per day (peak) to the US and using 5 or fewer long code numbers will see moderately little change to their SMS and MMS experience. There are some special use cases such as Charity, Emergency, K-12, Political, Social media websites, sweepstakes, and most importantly business brands that have multiple agents, franchises, offices in the same brand, but require individual localized numbers per agent/location/office. Anything outside of these cases would fall under marketing, customer care, or one of many other campaign types.
Do I Need to Register? If So, What’s The Deadline?

Yes, all clients must register either opting in and providing documentation or opting out. We strongly recommend customers complete registration as soon registration is available. We will release an update that will appear for any Admins or Resellers who log into the Ringbyname Admin or Management panel.

Dates and deadlines for business registration
End of A2P registration transition period: TBD As Cell Carriers who are implementing this regulation have yet to set any hard deadlines. We will update this article as we are provided new information.

What if I am just testing, or sending a low volume of messages to the US?
If you always send fewer than 3,000 messages per day to the US using 5 or fewer long code phone numbers, you should still be prepared to register for SMS and MMS. Getting estimates of your SMS messages per day can help find what campaign is best for you. If you stay within this range of messages the most economical rates will be available to meet the new telecom guidelines.

What happens if I don't register?
At a later date (to be announced by carriers), increased message filtering will apply to messages that are sent without registration, or unregistered messaging to the US via long code numbers will cease to be supported altogether
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