A couple of weeks ago you picked up The Eddie Fields Method.
Good move.
Here's what's happened since then — and why I'm writing to you right now, before I send this to anyone else.
Several buyers wrote back. Not with questions about the equipment list or the booking script. They had that. The question they kept asking sounded something like this:
"I understand what to do. But WHY does it work? And what do I do when the crowd doesn't behave the way the script assumes it will?"
That's the right question. And it's the one nobody in this business ever bothered to answer in writing — because for fifty years, you either stood next to somebody who knew and learned it by watching, or you went home broke and wondered what went wrong.
I had notes on this sitting in a file. Been sitting there a while, honestly.
So, I finished it.
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HERE'S WHAT I PUT TOGETHER FOR YOU:
THE PSYCHOLOGY OF THE PITCH
The Eddie Fields Method gives you the script. This gives you the understanding behind every word of that script — so when the crowd goes sideways, when the skeptic opens his mouth, when the lot goes cold at 2pm on a Saturday, you know exactly what to do and exactly why it works.
Specifically:
-- Why crowds form. And why does the same pitch on the same lot falls flat the next weekend. It's not luck. There's a mechanics to it, and once you see it, you can't unsee it.
-- The belief architecture of a paying customer. There are three things a stranger has to believe before they hand you money. Most performers accidentally build two of them and wonder why the third never shows up.
-- Cold reading and cold observation. How to read a crowd before anyone opens their mouth. Who to pull in first. Who to let come to you. Who to leave alone.
-- Handling the skeptic without losing the herd. Every crowd has one. The wrong response empties your booth in sixty seconds. I give you word-for-word language for six common challenge types — because improvising this is a bad idea.
-- Building repeat customers. The single sentence that has brought more people back to my table than anything else I've said in fifty years. It's not what you'd guess.
-- Managing your own energy across a long show. Nobody talks about this. Hour five of a six-hour show will expose every weakness in your performance. Here's how to stay sharp.
Plus, three bonuses:
BONUS #1: The Cold Reading Primer, it’s not what you think — fifteen practical observation frameworks for reading a stranger inside sixty seconds. Skill-builder, not a trick manual.
BONUS #2: The Objection Script Library — twenty-two real lot objections, word-for-word responses, formatted as a quick-reference card you review before every show.
BONUS #3: Showmanship Notes from the Platform — an unpublished personal essay drawn from my own notebooks. Stories from the Higbee days, the Ohio State Fair, thirty-plus years on the flea market circuit. The kind of thing you'd hear over coffee from someone who's been at this since before most of your customers were born.
Total value: $125.95.
Your early-bird price: a fraction of that.
Get it here:
https://drrickallen.com/psychology-of-the-pitch/
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AND THERE'S MORE.
THE WORKING PERFORMER'S VAULT
If The Psychology of the Pitch is the mind side of this work, the Vault is the hands side.
This add on gives you the hard learned, only from doing it, day after day, week after week, year after year.
The things that only matter on show day — which means they matter a great deal.
-- A swipe file of crowd-stopping opening lines. Tested. Ready to use.
-- A printable venue booking letter. Hand it to a fair manager or email it. Gets you in as "free entertainment" instead of fighting for a vendor slot.
-- A one-sheet pricing and menu template. Customizable for your readings, your market, your prices.
-- A performance day checklist. Load-in to cash reconciliation. Nothing falls through the cracks.
Plus, two additional bonuses inside.
Get it here:
https://drrickallen.com/WPV2026/
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NOW HERE'S WHY I'M WRITING TO YOU FIRST.
You're getting this email roughly an hour before it goes out publicly — to groups, social media, the whole list.
That's not a line. That's just the order I'm doing things.
You bought the foundation. These build directly on it. You're the logical first call.
The introductory prices on both of these go away soon after the general announcement hits. I'm not manufacturing urgency here — the price structure is already set. Early buyers pay less. That's it.
Both carry the same 60-day money-back guarantee as your original purchase. You risk nothing.
You have plenty of time left this season to put The Eddie Fields Method to work. These two additions will cut your learning curve significantly and put you on the lot better prepared than performers who've been doing this for years.
Go here for The Psychology of the Pitch:
https://drrickallen.com/psychology-of-the-pitch/
Go here for The Working Performer's Vault:
https://drrickallen.com/WPV2026/
I hope to see you stopping the people — and selling them.
Rick Allen
Author, The Eddie Fields Method
Psychic Research Publishing
DrRickAllen.com
P.S. — The script alone will potentially make you money. Understanding the psychology behind it will make you Ninja dangerous. The introductory price is only available until the general announcement goes out — which is soon. If this is on your list, act now.
P.P.S. — If you've already been out on a lot with The Eddie Fields Method, hit reply and tell me how it went. I read every one of those emails personally.
