Google Analytics is one of the most valuable tools you can use to measure your impact on your community - and it's now changing: GA4 is now in place. GA4 provides valuable insights into how a website is performing and how the audience is engaging with the content. By using Google Analytics, you can gather data on important metrics such as website traffic, page views, bounce rates, and conversion rates.
Part 1: Introduction to Google Analytics for Nonprofits - April 26
The first session on April 26 was an introduction and covered:
1 - Google Analytics and Google Analytics 4 (GA4)
2 - The different types of data that Google Analytics tracks
3 - An overview of the various reports
4 - How to identify the key metrics that matter most to nonprofits
Building on the foundational knowledge gained in Part 1, this webinar will delve deeper into the capabilities of Google Analytics and how to interpret its reports:
- Understanding the new Google Analytics (GA4) and its enhanced tracking capabilities
- How to use and interpret the various reports and dashboards
- Understanding how the analytics can be used to measure the effectiveness of your website
By the end of this session, attendees will have a deeper understanding of Google Analytics and how to use its reports to optimize website content and user experience.
