Subject: Director's Desk: Sign-Up for Marketing Roundtable + Arts&Healing Podcast

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APR 26 | MAY 3 | MAY 17
Google Analytics with Google Consultant, Nalini Goolsarran
Join a two-part webinar + in-person follow-up session.

Google Analytics is one of the most valuable tools you can use to measure your impact on your community - and it's now changing: GA4 is now in place. GA4 provides valuable insights into how a website is performing and how the audience is engaging with the content. By using Google Analytics, you can gather data on important metrics such as website traffic, page views, bounce rates, and conversion rates. 

This two-part series will help you understand the basics of Google Analytics, and how to interpret the data reports to improve user engagement and potentially increase conversions.

Designed to help you understand the basics of Google Analytics and how to use it to track website performance:
  • Understanding the purpose of Google Analytics and the new Google Analytics 4 (GA4)
  • Understanding the different types of data that Google Analytics tracks
  • Overview of the various reports
  • Identifying the key metrics that matter most to nonprofits (website traffic, engagement, conversion rates)
By the end of this session, attendees will have a basic understanding of how Google Analytics works.

Building on the foundational knowledge gained in Part 1, this webinar will delve deeper into the capabilities of Google Analytics and how to interpret its reports:
  • Understanding the new Google Analytics (GA4) and its enhanced tracking capabilities
  • How to use and interpret the various reports and dashboards 
  • Understanding how the analytics can be used to measure the effectiveness of your website
By the end of this session, attendees will have a deeper understanding of Google Analytics and how to use its reports to optimize website content and user experience.

MAY 17: In-person network and Q & A session.

If you missed our April Spotlight on Arts & Culture on "The Arts and Healing," or just want to hear it again or share with friends, you can hear it now on a podcast on Soundcloud.

On the show, we examined the power of creative expression as a means of coping, healing, and restoration. How can the arts can be a bridge to mindfulness, reflection and transformation, particularly in the context of the current state of our world? Examples included teaching painting, especially to young people, a concert, a play, and more.
Our guide for the show was Creative Wellness Coach, Dianne Niklaus. Guests were: Darcy Hicks, visual artist and Director of Education at The Norwalk Art Space; Felicity Kostakis, artist and art teacher; Tatiana Mori, Director of the Greenwich Arts Council; and Patricia Spugani, Community Outreach & Lighting Designer at Town Players of New Canaan, which recently produced Ordinary People to contribute to the conversation around mental health.
The CT Data Collaborative has announced its 2023 conference, taking place Thursday, May 4th, from 9 am to 4 pm at the Sheraton Hartford South in Rocky Hill. 

For this year's theme, Bridge The Data Gaps, sessions will focus on exploring data gaps that may be hindering your own work, as well as those that are keeping us as a state from creating a place where everyone can thrive. 

The keynote speaker, Natalie Evans Harris, Executive Director of the Black Wealth Data Center, will discuss how we can seek to empower decision-makers with reliable data and to raise the national standard for data collection and accessibility, including an exploration of their comprehensive repository for Black wealth data.  

Cultural Alliance of Fairfield County, Gate Lodge at Mathews Park, 301 West Avenue, Norwalk, CT 06850, United States
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