Your October NNBA Update 🍂 Member News, CE + More

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Subject: Your October NNBA Update 🍂 Member News, CE + More

October 1st, 2026

For over 40 years, the NNBA has supported nurses in breaking free from traditional bedside roles and building meaningful, life-changing businesses. Our community and annual conference continue to set the standard for nurse entrepreneurship.

Join the NNBA Now

Where's NNBA headed next? Virginia Beach, September 16-18, 2027. More details coming soon!

October's Featured Businesses

Nurses Feed Their Young
Want to grow a business without losing the heart behind why you started? Get CE education, coaching, and community built for meaningful growth.
Explore NFTY →

University of San Diego - Hahn School of Nursing
Thinking long-term about leadership, advanced practice, or education? Build a strong academic foundation for where your career is headed next.
Learn more about USD Nursing →

Hart Healthcare Solutions
Running a hospice or healthcare operation? Get the knowledge and resources to navigate compliance, accreditation, and operational excellence.
Read more about HHS →

Learn more about our trusted partners supporting nurses in business by visiting their websites or exploring the full NNBA partner directory HERE!

September's 1 Free CE: How to create simple systems and SOPs that save you time, reduce decision fatigue, and make your business easier to run.

Did you know NNBA members can earn 1 CE credit every month through our Member Connections calls? Each live session is recorded, so if you can’t make it live, you can watch the replay and complete the CE requirements at no additional cost as an active NNBA member! You’ll find all available sessions inside the Member Community under the Learning tab. Haven’t joined the Member Community yet? Click the button below to get connected!

Join the Community

Helen McHugh, RN, BSN
Founder, Nurturing Nurses

Helen spent over 40 years in nursing, most of it in oncology, hospice, and palliative care, sitting with patients and families through some of life's hardest moments.

Along the way she carried the same emotional weight she now helps other nurses name: exhaustion, compassion fatigue, and the quiet habit of putting her own needs last.

Rather than treating burnout as something to push through, Helen built a different path. She's trained in integrative imagery, holds a Hospice & Palliative Care Nursing Certification, and belongs to both the American Holistic Nurses Association and the Hospice and Palliative Care Nurses Association. That background shaped Nurturing Nurses, a space for hospice and palliative care nurses to feel supported and reconnect with themselves, not just avoid burnout, but recover from it.

For NNBA members doing emotionally demanding work of their own, Helen's path is a reminder that sustaining a career in care means building in real support, not just more willpower.

→ Learn more about Helen at helenmchugh.com

A Note From Nena

Hi Nurses,

October is here, and with it, the official start of Q4!

This is usually the stretch where the year either comes together or slips away, so it's worth taking stock right now: what's working, what's been sitting on the back burner, and what you actually want to close out before December hits.

Sometimes the biggest shift in a business doesn't come from a grand plan, but it may start from from watching someone else rebuild theirs and realizing you have just what it takes to do the same.

And a quick reminder if it's not already on your calendar: Virginia Beach, September 16-18, 2027, for the Nurse Entrepreneurship & Career Alternatives Conference! Stay tuned for more details.

With gratitude,

Nena

Sell Without Apologizing

Many nurse entrepreneurs soften their rate before a client even reacts:

"I know this might be a lot, but..."
"Feel free to say no."

It signals doubt before the client has a chance to decide for themselves.

Your challenge is to state your price plainly, once, and let the silence sit instead of filling it with a disclaimer.

Here's how to make it easy:

Say the number, then stop talking. Resist the urge to justify it immediately
Practice the sentence out loud beforehand so it doesn't come out apologetic in the moment
If a client pushes back, respond with what's included, not a lower price by default
Remember: hesitation reads as uncertainty about your own value, not humility

Confidence in your price is part of the service you're offering. Clients trust providers who trust themselves.

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Reach Over 20,000 Nurses By Advertising In This Newsletter!

The NNBA remains dedicated to promoting nurses’ professional autonomy, growth, and prosperity through relationship building and education. Together, we honor our legacy by continuing to foster a dynamic community of like-minded professionals, eager to evolve, educate, and lead. Whether you’re just starting your journey or are already a seasoned nurse entrepreneur, the NNBA is here to help you connect with others, gain knowledge, and flourish—because the strength of our community lies in the experience, knowledge, and passion we share.

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Subject: Your October NNBA Update 🍂 Member News, CE + More

Helen McHugh, RN, BSNFounder, Nurturing Nurses

Helen McHugh, RN, BSN
Founder, Nurturing Nurses