Subject: What’s Ahead for NNBA + Free Resources to Grow Your Nurse Business

August 15th, 2025

For four decades, The NNBA has been at the forefront of empowering nurses through cutting-edge entrepreneurial models. Thousands of testimonials speak to the life-changing impact of our membership and the unparalleled value of our annual conference on nurse entrepreneurship.

Save the Date:
Your Next Chapter Starts Here

Every conference leaves us inspired, as NNBA 2025 did, but 2026 will take it to a whole new level!


Think more than just sessions. Picture spaces where you’ll workshop real ideas, connect with mentors, and leave with an action plan you can put to work immediately.


This is where new collaborations are born, bold ideas take shape, and your “someday" goals get a timeline.


Mark your calendar now because this isn’t just an event you attend. It’s one you’ll be completely immersed in and always remember as a turning point!


📅 Save the Date: July 16–18, 2026
📍 The Scottsdale Resort & Spa – Curio Collection by Hilton

Stay connected!
Join the NNBA community for the latest news and exclusive resources.

Missed the conference or just didn’t snag a T-shirt while you were there? Good news! Our official NNBA T-shirt is now available on our website, but only while supplies last. Click below to order yours and show off your NNBA pride wherever you go!

A Note From Nena

Hi Nurses,


As the NNBA celebrates 41 years, I’m reminded that we are not just an organization, we’re a movement.


We’re here for the nurse who takes her first step into business because she sees someone else doing it and realizes she can too.


We’re here for the late nights of turning ideas into reality, and for the quiet moments when a breakthrough finally clicks.


We’re here for the courage it takes to step away from the traditional path and build something of your own.


This is what makes the NNBA so special. It’s in our conversations, our mentorship, our collaborations, and in the support we give one another every day.


Over the past four decades, we’ve been a home for nurses at every stage, whether you are a dreamer, a doer, or a leader. And right now, we’re working harder than ever to expand our resources, create new opportunities, and build a stronger community.


Whether you connect with us online, mentor the next generation, or simply take inspiration from others’ journeys, you are part of the living legacy of the NNBA. Together, we’re shaping the future of nurse entrepreneurship.


With love and gratitude,

Nena

FREE Workbook:
Build Your Own Nurse Business


Starting a business can feel overwhelming—but it doesn’t have to be. This free workbook breaks the process into clear, doable steps so you can move from idea to action with confidence.


You’ll map out your vision, explore proven business models, and identify the tools and resources you actually need—no fluff, just the essentials to get you moving in the right direction.


Whether you’re at the “I think I can” stage or ready to scale what you’ve already started, this guide will help you make smart decisions, avoid costly mistakes, and take tangible steps toward building a business you love.

The Strategy Syllabus: Week 2


Join us Tuesday, August 19th at 1 PM CST for the next session in The Strategy Syllabus series, featuring Bina Bendale, MSN, RN, NC-BC—board-certified nurse coach, TEDx speaker, and the first nurse coach to land multimillion-dollar corporate wellness contracts.


In this session, Bina will share:

  • How to talk about what you offer in a way that feels authentic and powerful

  • Why most nurses undersell themselves, and how to change that

  • What corporations are really looking for (and how to position yourself for a “YES”)

If you’ve ever struggled with your elevator pitch or dreaded the “So, what do you do?” question, this one’s for you! Go to our LinkedIn or Facebook group to tune in live on Tuesday!

P.S. If you missed our Week 1 conversation with Beauty Nurse, Karen Tesi, you can watch the replay on YouTube. by clicking the button below!

Sponsor Spotlight

We’re proud to recognize some of the incredible sponsors who helped make the 2025 NNBA Conference possible! Their support played a vital role in advancing the mission of nurse entrepreneurship by fostering innovation, education, and meaningful connection within our community.

Legally Mine

Functional Nurse Academy

American Association of Legal Nurse Consultants

Bina Nurse Coach

Mindset Matters:
Shifting from Clinician to CEO

Making the leap from clinician to CEO isn’t about leaving your clinical skills behind—it’s about expanding how you use them.


Clinicians focus on immediate needs, protocols, and risk management. CEOs look further ahead—setting vision, making strategic decisions, and leading teams toward long-term goals.


Here are three mindset shifts to help you step into your CEO role:

  1. From Task-Doer to Vision-Setter – Build systems and guide others instead of doing it all yourself.

  2. From Risk-Avoider to Strategic Risk-Taker – Say yes to opportunities that push you forward.

  3. From Solo to Supported – Lean on mentors, peers, and experts to broaden your perspective.

You’re not losing your nurse identity—you’re building on it to create something bigger.

AHNA Endorses the Liberated Nurse Business Academy

On July 24, 2025, the American Holistic Nurses Association (AHNA) announced its endorsement of the Liberated Nurse Business Academy, founded by Sharon Burch, MSN, APRN.


The Liberated Nurse Business Academy helps three types of nurses - those who are:

  • THINKING ABOUT starting a business and have questions

  • READY TO START a business and want expert guidance, or

  • HAVE A BUSINESS and want to take it to the next level


Through the Academy’s courses and coaching services, nurses are able to

  • Stop feeling stuck in self-doubt

  • Stop wasting time with tactics that don’t work

  • Start enjoying more freedom, fulfillment, and financial sustainability!

Academy participants receive

  • Personal step-by-step guidance for applying holistic business principles in their situation

  • Positive peer support and accountability check-ins, prn

  • Up to 100 CE contact hours, accepted in all 50 states


Check out the Academy’s free business resources
today at LiberatedNurse.com

Lessons from a Nurse Entrepreneur:

Laura Alessio on Making the Clinician-to-CEO Shift

Transitioning from clinician to CEO is more than changing your job title—it’s redefining how you see your role and the impact you can make.


Laura Alessio, RN, MSN, PHN, LNC, HWNC-BC, a board-certified nurse coach and award-winning entrepreneur, offers these lessons from her journey:

  1. Turn your experience into an advantage
    Every role you’ve held adds skills, insight, and credibility to your business.

  2. Own your message
    Describe your work in a way that sparks curiosity and clearly shows the value you deliver.

  3. Find your people
    Collaboration and connection fuel growth—seek out peers, mentors, and strategic partners.

  4. Stand out with a signature approach
    Integrating specialties like functional medicine can help you deliver transformative results.

  5. Lead with purpose
    Let passion and values guide your decisions, so your business grows in a direction that feels right.

Get more takeaways from the full interview: The Functional Nurse Podcast by Brigitte Sager NP

Stay Connected

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opportunities, and the latest news:

"The NNBA remains dedicated to promoting nurses’ professional autonomy, growth, and prosperity through relationship building and education. Together, we honor our legacy by continuing to foster a dynamic community of like-minded professionals, eager to evolve, educate, and lead. Whether you’re just starting your journey or are already a seasoned nurse entrepreneur, the NNBA is here to help you connect with others, gain knowledge, and flourish—because the strength of our community lies in the experience, knowledge, and passion we share." Nena Hart, The Self Employed Nurse