Subject: Nurses Business News ~ Moving Faster Down the Road to Wealth

President's Corner
March 15, 2022
Dear Nurses,

We just changed our clocks, and we do this a couple times a year. How about you? Have you changed with the times? I hear a resounding YES! Valuable lessons have been gained from the pandemic and nurses are more adaptive and resilient than previously known. We are springing forward, emerging stronger, and revitalizing our nursing businesses in multiple ways and practice settings.

Spring Cleaning was an event that was both dreaded and loved as I was growing up in western Pennsylvania. A thorough cleaning from top to bottom in each room gave us tidy and fresh homes boosting our endorphins and improving immunity and energy levels. Here is a valuable condensed version of Spring Cleaning for your business and how to move faster down the road to wealth. What is working and I should do more of? What should I do less of? What new thing can I start? What activities should I stop all together?

An activity that can never stop for your business is marketing. Chet Holmes book, The Ultimate Sales Machine, was voted one of the best books of 2007. This list highlights Chet’s 7 musts of marketing:
  1. Advertising
  2. Direct Mail
  3. Business literature: brochures, books, and promotional pieces
  4. Public Relations
  5. Personal contact: salespeople and customer service
  6. Market education: conferences, speaking engagements, and education-based marketing
  7. Internet: websites, email efforts, social media and affiliate marketing
Small businesses may not be able to do them all, so you have to pick and choose wisely the ones that will give you the greatest bang for your buck. As your business evolves, all seven, consistently applied over time will ensure you remain competitive, relevant, and open for business.

Articles of Interest
NNBA member Dr. Taura Barr provided an illuminating Guest Blog post for us all with Innovation Well-Being: The Key Strategy to Addressing Burnout In Healthcare. Taura’s contact information is at the end of the post where you can reach out to her.

Content marketing has proven successful for so many businesses. Check out Seven Steps to Build a Successful Long Term Content Model to see which steps you could incorporate in growing your business.
How to Use the Two-Week Rule to Become Remarkably Successful and Optimize Your Bucket List is an intriguing concept in meeting your goals. I think it is a great method for some nurses in starting a business that helps take overwhelm out of the picture.

Margaret Mead famously said “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” The National Nurses in Business Association is dedicated to empowering nurses through entrepreneurship. Not a member? If you want to use your knowledge and experience to start a business or make your current business even better, you’ll love the benefits here: And be sure to check out the NNBA News advertiser’s below with special offers and savings for NNBA members.

Unconventionally yours,

© Michelle Podlesni 2022 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
Innovation for Wellbeing: The Key to Addressing Burnout in Healthcare

Taura Barr, Phd, RN NC-BC, FAHA
Seven Steps to Build a Successful Long Term Content Model

Content Marketing Institute
How You Can Use the Two Week Rule to Become Remarkably Successful

Burnout is a hot topic right now, and rightfully so, it is really jeopardizing our individual and collective health. And everyone seems to know how to address it, with self-care, mindfulness, meditation, even a 4 day work week. But I’ll bet you never heard of anyone suggesting that a cure for burnout is to start a company. But that is exactly how I cured my burnout! In fact, I started two companies at about the same time, and it was the best thing I could have done for myself. And I’m going to share why.

In 2013 I was beyond burnt out and it led me down a very unhealthy path, leading to a pulmonary embolism when I was 12 weeks pregnant. The ER physician said I was incredibly lucky to have lived, because the blood clot in my lung was so huge. 
Over the past year, I’ve looked at hundreds of successful audience-building organizations. The good news? There is a pattern for content marketing success. It can be documented.

The bad news? It takes time.

And … it all depends on your definition of content marketing. If you think content marketing is creating e-books for lead generation or hoping for engagement on your YouTube videos, this article is not for you.

On the other hand, if you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals, welcome, my friend. This is all for you.
Professional mountain biker Jeremiah Bishop laughed when I asked him to create a training program to get me ready -- in three months -- for his 100-plus mile, four-mountain-climb Gran Fondo. Then he agreed.

But he gave me a training plan only for the first two weeks.
Hold that thought.

The Problem With Huge Goals

While nearly everyone has at least one major goal they want to achieve, statistics show that very few people actually achieve their goals.
Partly that's because we know ourselves better than anyone. We know what we like. We know what we don't like. We know our habits and routines.
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NNBA News - Volume 22; Number 3.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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