Subject: Nurse Entrepreneurs – Call for Speakers, Empowering Nurses through Entrepreneurship!

President's Corner
January 15, 2018
Dear Nurses,

It's hard to believe the holidays were just a couple of weeks ago. There are so many exciting things going on that this is definitely a back to work newsletter! NNBA membership continues to grow and that is credited to many of you who see the benefit of being part of the #1 Nurse Business Owner Network! NNBA’s event calendar is full of continued education opportunities from Aesthetic Training, to a Case Managers Cruise. Did you see Donna Cardillo’s upcoming webcast? We can all use strategies to build our resilience and continue to provide more value to our communities.

We’re announcing #NNBA2018 Call for Speakers. The deadline for submission is February 4th. The link is here: . Please read it thoroughly, because the format is changing to appeal to even more nurses. We are expecting over two hundred nurses and many of our sponsor packages have already sold out!

Please join me in welcoming Tim Raderstorf, MSN, RN, to NNBA’s Advisory Board. Many of you know Tim from his very popular NNBA conference session on building your pitch, and perfecting your plan. Tim is the Founder & CEO of Quality Health Communications as well as a Clinical Instructor of Practice and DNP student at Ohio State University College of Nursing. Tim’s true passion is in the development of novel commercial innovations to enhance patient outcomes.

Save the Dates - October 12-14, 2018! Las Vegas, Nevada, the entertainment capital of the world, is the location of next year’s conference. Join over two hundred nurses from all over the country in discovering the latest trends, opportunities, and take-a-ways in entrepreneurship. The conference hashtag is #NNBA2018. Stay tuned at our Facebook page here: as we release information and registration dates.

Healthcare Becomes US Largest Employer: 6 Take-a-Ways, is the first article of interest below. Please note to #5 and #6. The majority of new healthcare jobs are not in clinical roles, and Eldercare is the market category that will see the most growth. Next, is a great read from NNBA member Brittney Wilson, 3 Ways that Nurse Practitioners and Physician Assistants are Leading Healthcare Innovation. I agree with Brittney, as more NPs and PAs are in practices, the more innovation will happen each day. Brittney does an excellent job of outlining how this will happen. When you read the last article, How to Write a Cover Letter, try to think outside the box. Give consideration on how else these suggestions could be used, such as writing a proposal, introducing yourself in networking settings, and pitching an idea.

Have a great week ahead; I look forward to sharing our speakers and topics for #NNBA2018!

Unconventionally yours,

Nurse Business Insider Tip                    by Michelle Podlesni, RN

Marketing and Sales: Despite what we would like to believe, there is no relationship between “being good” and “getting paid”. Without intelligent marketing, the most caring people in the world will fail in business, while less than capable people, with good marketing, will sell instead. It isn’t fair, but it’s true. Here’s several quick ways to always be marketing: get in front of people. No one cares more about your business than you and while it isn’t comfortable for nurses to promote themselves, it is essential as a business owner that you let many people know about you and what solutions you provide. Always have business cards on hand. If you are an author, always carry a copy of your book and make sure you have some in your car. See if local businesses have a bulletin boards; yes they are still out there in yogurt shops, Starbucks and generally small eateries. If your business is in transitional care, patient advocacy or elder care type services, you should build relationships with the local florist shop owners and real estate agents. Many times they would be happy to have these resources, especially real estate agents that deal with families for lengthy periods of time. The very first step in the sales process is getting leads/prospects. For many nurses that are online, it is called building your list. Always think of marketing and networking as building relationships. The more people that know you, knows more people that could benefit from your products and services.

© Michelle Podlesni, 2011-2018, Unconventional Nurse
Articles of Interest
Healthcare becomes largest US employer: 6 takeaways
Becker Hospital Review
3 Ways Nurse Practitioners and Physician Assistants Are Leading Healthcare Innovation
Go Practice Blog / Brittney Wilson
How to Write a Cover Letter
In the last quarter, the healthcare industry surpassed manufacturing and retail for the first time in history to become the nation's largest employer, according to The Atlantic.

Derek Thompson, senior editor at The Atlantic, explored reasons for the boom in healthcare jobs, from the nation's aging population to the healthcare industry's enduring resistance to the technological forces that continue to harm the manufacturing and retail industries.

Here are six takeaways from the analysis.
Healthcare is an ever-evolving field, which means there is a continual need for innovation. Nurse practitioners and physician assistants realize this need and are leading by example in meeting it.

With over 70% of NPs and PAs working in practices that consist of five or fewer physicians, there’s ample opportunity for them to find new and creative ways to tackle problems the practice is facing, as well as the patient population and community at large.

In addition to the fact that NPs and PAs are primarily working in small practices, the number of these providers is on the rise.
Many job seekers assume writing a cover letter is a waste of their time. I've been told, "nobody reads it." That's actually not true. Hiring managers usually open the cover letter and glance at it, BUT the moment they realize it's a boring regurgitation of your resume, they stop reading. While there are a host of things that make recruiters cringe when reading cover letters, it's when you start going on and on about all your accomplishments that makes them toss it.

So, what should go in your cover letter?
Read More
About the NNBA
The National Nurses in Business Association, the forerunner of the nurse entrepreneurship movement, provides education, support, empowerment and opportunities for nurses in business since 1985. Thousands of nurses over the past 30 years have benefited from membership in the NNBA and launched successful businesses. The NNBA is the #1 Nurse Business Owner Network and serves as The Voice of Nurse Entrepreneurship™. Learn about joining the NNBA by clicking here.
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NNBA News - Volume 18; Number 1.5
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