Subject: NNBA Nurses Business News ~ Strategies, Tools and Tips (Michelle's Notes) ~ How to Start a Blog ~ Preparing for the New Normal

President's Corner
April 15, 2020
Dear Nurses,

News on COVID-19 continues to evolve, and there are more encouraging outcomes being reported. There are increases in diagnostic testing, varied and available treatments, and changes to protocols that alleviate so much of the bureaucracy that slows innovation and advancement. Some of our colleagues are still in need of support, especially in the hot spots around the globe. The NNBA supports nurses having safe environments, and the ability to speak freely without fear of retaliation, enabling them to do the tremendous work they are doing to combat COVID-19.

NNBA nurse business owners are an extended community of patients, customers, employees,vendors and partners. Our first article of interest contains the notes from our April 6th conference call titled Nurses in Business: Adapting and Adjusting During COVID-19 where we gave strategies, tools, and tips to help our business owner community. Many NNBA members and non-members engaged with us during this call. We hope you find the notes helpful, and let us know if you have any questions by replying to this newsletter. Have you ever thought about How to Start a Blog? My UNconventional Nurse® website started as a blog in 2011 and I wished I had this information back then! The final article Prepare for the Ultimate Gaslighting* will give you pause and perhaps action we should take before the world returns to normal, or the new normal. 

Looking to the future, we have been working on a brand new website that will carry the NNBA forward for several years. Most of the work will be seen within the Member’s Area, which has been completely transformed. Since the current site is an e-commerce, and membership website, the migration to the new URL is no small task. We are targeting the migration to occur by the end of April; however, due to this being a very complex task, this deadline could possibly slip a few days.

At that point in time, the Members Area of the website will be taken off-line for several hours (the outer facing website will remain on-line). No one will be able to login to access the Members Area, and anybody logged in will be automatically logged out. Once the migration is completed and tested, we will be re-directing the website to the new website’s URL. At that time, members will be able to access the new Members Area using your current credentials (username and password will not change). If you have your username and password to the website saved in your browser, understand this will not function to log you in to the new website. You must know your current username and password, so you can login to the Members Area on the new website.

We will keep you posted on definitive dates and times. Our goal continues to be mission driven, and dedicated to the advancement and promotion of nurse entrepreneurship. If you have any questions, please let us know.

UNconventionally yours,

© Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
Nurses in Business: Adapting and Adjusting During Covd-19

How to Start a Blog

Prepare for the Ultimate Gaslighting*

This blog post is composed of notes from NNBA’s conference call discussing strategies, tools and tips for nurse business owners. Most common categories of businesses represented on the call were: Educators, Authors, Case Management, Patient Advocacy, Legal Nurse Consultants, Life and Business Coaching, Nurse Practitioner and Nurse Midwife Practices, Freelance Writers, Eldercare with several specialization areas, Software designers, Inventors, Workshop Leaders, Information Systems, Aesthetics, Cannabis Coaching, Hospice and Palliative Care. 
Assessing Our New Reality: I’ve always shared with nurses how legislative, technologic, financial, and socio-economic factors influence business planning. Never in my 40 years of nursing have I seen an impact that crosses all factors, so we are truly dealing with a new reality.
You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business.

Without a blog, your SEO can tank, you'll have nothing to promote on social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences ... ugh, where do you even start?

*Gaslighting, if you don’t know the word, is defined as manipulation into doubting your own sanity; as in, Carl made Mary think she was crazy, even though she clearly caught him cheating. He gaslit her.

Pretty soon, as the country begins to figure out how we “open back up” and move forward, very powerful forces will try to convince us all to get back to normal. (That never happened. What are you talking about?) Billions of dollars will be spent on advertising, messaging, and television and media content to make you feel comfortable again. It will come in the traditional forms — a billboard here, a hundred commercials there — and in new-media forms: a 2020–2021 generation of memes to remind you that what you want again is normalcy. In truth, you want the feeling of normalcy, and we all want it.
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NNBA News - Volume 20; Number 4.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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