Subject: NNBA News ~ Register Now to Save! ~ Strategies for Growing Your Network ~ How to Tell a Story ~ 31 Customer Service Stats You Should Know

President's Corner
August 15, 2019
Dear Nurses,

I am so excited to share what we have in store for you! Nationally acclaimed speakers, nurse business owners, and experts that are dedicated to providing you “real-world” information about starting and running your own business. Our speakers deliver results for their customers every day, and are accessible throughout this conference. 45 Days until #NNBA2019 – Empowering Nurses Through Entrepreneurship! This is the best time to make your travel arrangements, Flamingo Hotel reservations, and to register for the conference. Over half of NNBA’s discounted rooms are gone! Reserve your room here to save: the latest trends in healthcare and business opportunities. Check out the entire agenda here: If you have any questions, just ask, and check out our 5 star reviews on NNBA’s Facebook Page!

Congratulations to NNBA member Anthony Watkins CEO of Ace Healthy Products! Anthony signed a distribution deal with a Fortune 500 health firm to market his unique bed bug spray – a partnership that will likely result in a hiring spree, and additional product lines. Read about Anthony’s interesting story and check out his product here:

In the wake of so many data breaches, I want to pass along this important nurses in business tip – Marketing gurus will tell you that social media is a critical component of business marketing. While I believe social media is important, you should not be using social media as a substitute for your own website. Remember, you do not own the social media platforms and you do not own the social media contacts. Engaging with contacts is great but your focus should be on driving them to your own website, so you can give them something of value when you receive their contact information. Then, independent from a social media platform, you have the ability to reach out to them. Social media platforms can change the rules at any time; it’s better to be secure in knowing you have your own customer information for follow-up.

How do entrepreneurs go from nothing to something? 3 Proven Strategies for Growing Your Network tells you exactly how, and it is one of the top 5 reasons nurses remain members of the NNBA. I make introductions and connect nurses every week, and I’m inspired by all the business growth. Do you wish you could tell a better story? 4 Tips for Introverts to Tell Better Stories can help you improve at engaging your listener. And last, 31 Customer Services Stats You Should Know is packed with illuminating stats that will assist business owners in providing excellent customer service. 90% of Americans use customer service as a factor in deciding whether or not to do business with a company.

Have you ever wondered what is involved in owning your own Aesthetics business and helping people feel and look their best? We are so fortunate to have PNAA, Pacific Northwest Aesthetics Academy as our Premiere Sponsor. Wendy Pickett and Kathy Kramer are providing breakout sessions and you’ll have all your questions answered. Stephanie Holvick of RN Faces is also in the aesthetics field and will be exhibiting during the conference. The growth of the senior population is outpacing facilities to care for them. Residential Assisted Living Academy, RAL, is a great business opportunity to address this. And what is CBD oil all about and how can nurses learn more about it as a business? Karen Apy with Certifying the Future Outcomes, CTFO will answer your questions. Join us in Las Vegas and discover how your diverse experience as a nurse translates into high-demand and emerging business opportunities.

Unconventionally yours,

© Michelle Podlesni 2019 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Articles of Interest
3 Proven Strategies for Growing Your Network

Entrepreneur Magazine
4 Tips for Introverts to Tell Better Stories in Conversation

Introvert, Dear
31 Customer Service Stats You Should Know

Working with entrepreneurs, I’m often asked, “How do entrepreneurs go from nothing to something?” The journey of an entrepreneur seems to start with only an idea and a heck of a lot of determination, but here’s the thing: entrepreneurs never start with "nothing." We all have relationships. We are all part of a network, embedded in a complex system of connections that bridge us to human, social and financial capital. And, while you might not have the network connections you need right now, you can grow your network into a thriving suite of human, social, and financial capital by following in the footsteps of successful entrepreneurs.
Have you ever told a story about a personal encounter and found that people got lost or started checking their phones? It feels shitty, right? You might be left wondering what you did wrong. Don’t worry, you’re not the only person to experience this. I’ve had the same thing happen to me when I tell a story, and it sucks.

I’m an introvert. I’ve never been great at conveying my thoughts and feelings to others. However, my preference for quiet does not mean I have nothing to say at all.

I want to be heard as well. I bet you do, too.
Businesses and consumers have a very different relationship than they did a few decades ago. Back then, what mattered most to customers were low prices and high quality. Advertisements were more product-oriented, focusing on the tangible benefits of the product and how high quality correlated with a better brand.

Nowadays, many advertisements are becoming consumer-oriented, focusing on the positive experiences that will result from a customer's use of the product. This is due to the increasing emphasis on customer experience.
Save $100 on the NNBA Conference by becoming a member now. NNBA membership is $169 per year. So many benefits and high ROI.
About the NNBA
The National Nurses in Business Association, the vanguard of the nurse entrepreneurship movement, provides education, support, empowerment and opportunities for nurses in business since 1985. Thousands of nurses over the past 34 years have benefited from membership in the NNBA and launched successful businesses. The NNBA is the #1 Nurse Business Owner Network and serves collectively as The Voice of Nurse Entrepreneurship. Learn about joining the NNBA by clicking here.
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NNBA News - Volume 19; Number 8.5
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