How well do you know your audience? The answer matters because accurate audience segmentation is critical to a successful marketing strategy.

However, proper segmentation rarely gets the time and attention it requires. A survey of 1,600 marketers found that a shocking 65% never or rarely conduct audience research.

Those marketers are missing out. The same study showed that those who do research their audience are over 3x more likely to achieve their marketing goals.

Don’t get left in the dust by your competitors. Learn here how to master audience research, segmentation, and targeting.

As many of my readers know, I usually write about strategy, innovation, and leadership. But recently I've been asked a lot about how I helped establish Praxie.com as a destination website for hundreds of best practice digital tools and templates using growth hacking strategies. That's because it's incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today's increasingly cluttered competitive world.

So, here's what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Anyone who's focused, methodical, and willing take the time can do it.

It was a treat when I went to my daughter’s final basketball game yesterday; it was being played at a school where twelve years prior, I was the school nurse. Being a school nurse was some of the most enjoyable times spent in my nursing career and it was completely unexpected. Right after resigning my role as president and exiting the corporate the corporate world, a dear friend told me about this K-8 school that needed a nurse for several months. Would I be willing to help them out? I marveled how once again my career choice of being a nurse allowed me an opportunity to work and appreciate new settings.

What I enjoyed the most about this new experience was seeing the world through the eyes of many of the children I met.