Subject: NNBA News ~ Qualifying Business Ideas ~ Trends ~ Inspiration ~ Announcements

President's Corner
May 15, 2023
Dear Nurses,

May is such a busy month, right? Many NNBA members are traveling and speaking extensively across the country during National Nurses Month. Many nursing business owners that offer services, programs and products extend themselves for nurses especially during this time. May highlights the invaluable contributions nurses provide and we know for over 21 years nurses have been voted as the most trusted profession by the Gallup poll. We also know that post-pandemic a high percentage of nurses are looking to leave their work in hospital settings due to burnout and frustration with administrators lack of response and support to short staffing issues. On top of that, the aging nurse workforce (median age 52) is a factor in nurses leaving the hospital setting with retirements outpacing new nurses coming into the field.

Entrepreneurial models leverage the treasure trove of nurse’s knowledge and experience and entrepreneurship holds unlimited possibility. Here's what nurse entrepreneurs like:
  • money (uncapped financial upside potential)
  • creative control
  • location freedom
  • time freedom
  • deep affinity for and/or a passionate interest
  • autonomy being your own boss
Typical nursing education does not incorporate business knowledge - the NNBA bridges that gap. Nurses have trusted the NNBA to learn how to start, grow, and keep your nursing business successful for over 37 years. Review the benefits of membership here, (one of which is $100 savings off the conference):

Articles of Interest

What is sticky factor? How do trends affect you? What is replaceability? As an aspiring entrepreneur or a current one, the 9 Questions I Ask to Evaluate a New Business Idea Before Jumping In is an invaluable read and provides clarity in moving forward.

The healthcare landscape shifts continually, and new challenges and opportunities will exist due to those shifts. Growing Hospital at Home Services Indicate Healthcare Transformation demonstrates the truism, "follow the money."  At home hospital care is a thing, and hospital buildings may become the malls of yesteryear. Nurse entrepreneurs that have been in the home providing home health services could benefit by pitching hospitals as an outsourced vendor.

Words of encouragement have an immense power to put our entrepreneurial journey into perspective. They help remind us that every successful entrepreneur faces hurdles, and that it's their ability to overcome those hurdles that makes them successful. Here are 101 Entrepreneur Quotes from Successful Business Owners.

Important Conference Announcements

Only 2 left! Our sponsorships and exhibitor tables are nearly sold out. Our program is going to be printed soon, so if you are interested make sure to apply here:

We have negotiated an amazing group discount with South Point Hotel, Casino and Spa. Save money by using NNBA’s group discount. The cutoff date to receive the group discount for your room reservations is July 12th. A dedicated webpage for the NNBA is available for attendees to book their hotel rooms online. Reservations can be made directly. If you are unable to book your reservation on-line, you may call the hotel directly. When making reservations, make sure you give the group code, “NAT0719”.

*Nurses, if you would like to let your colleagues know about this unique and invaluable conference, just copy and paste either paragraph below and share it on your socials!

How Nurses Become Entrepreneurs and How Nurses Succeed in Business! Nurse Entrepreneurs, Aspiring Nurse Entrepreneurs, and Business-Minded Nurses are gathering on Thursday, August 3rd through  Saturday, August 5th, 2023 in Las Vegas, Nevada for NNBA’s Nurse Entrepreneurship and Career Alternatives Conference. This conference is designed for those nurses that are exploring the idea of starting a business, those already in business and nurses looking for non-traditional career options. With a proven track record of success, this conference delivers valuable business information customized for nurses, insight into healthcare industry trends, mentoring, and continued education in your professional growth and career development.

The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 37 years. We have thousands of testimonies on the transformative quality of being a member and attending NNBA’s annual educational conference on nurse entrepreneurship. Many nurses view this conference as a launch point for designing their career over the next several years. The strategies and tactics learned, and the connections made with colleagues and successful business owners, give nurses resources they can trust as they pivot their careers into owning their own business. You can check out the speakers, topics, agenda and the hotel information here: Join us August 3-5, 2023 in Las Vegas!

Unconventionally yours,

© Michelle Podlesni 2023 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
9 Questions I Ask to Evaluate a New Business Idea Before Jumping In

Entrepreneur Handbook
One way to tell a not-yet-entrepreneurially-astute newbie aspiring founder from a seasoned veteran isn’t in how much they make with their ventures, but rather with how they assess and decide on which new ideas to pursue. Believe it or not, judging a startup’s success or potential by the numbers alone - even if those numbers are actual profit - is an oversimplified, and highly incomplete strategy.

In fact, the most important questions that help me pursue or abandon the many new startup ideas and opportunities that come my way have little to do with sales, CAC, LTV, EBITDA, or any other financial metric. Instead, they consist of the 9 below questions that just may stop you in your entrepreneurial tracks and help reroute your journey to success.


I can’t tell you how many entrepreneurs pitch me “great” ideas that all hinge on a one-time purchase. While I’m not suggesting that a patent is worthless or that it’s impossible to get rich or successful off a one-hit-wonder one-time-purchase product or service, it also isn’t preferable or the easiest path (unless you’re charging ultra-premium prices).
Growing Hospital at Home Services Indicate Healthcare Transformation

MHealth Intellegence
Provided by PA Consulting Group, new data indicates that not only do healthcare providers have the necessary tools to transition to hospital-at-home services, but they also believe these services will save patients time and money.
Despite their existence prior to the COVID-19 pandemic, virtual care services grew dramatically during the public health emergency. Although many intended for these tools to be a temporary substitute for in-person care, they provided new levels of patient support and care access.

According to the FAIR Health Monthly Telehealth Regional Tracker, telehealth use increased nationally and in all US Census regions in January. Although there were variations in telehealth type and treated specialties, this data highlights the ongoing high usage of virtual care.
PA Consulting's Healthier at Home report shows a similar trend for hospital-at-home services. For the report, consultants surveyed 550 leaders across MedTech, pharma, and private and public healthcare.
101 Entrepreneur Quotes from Successful Business Owners

Whether you’re looking for insight, advice, or just an understanding of how successful business owners confront challenges⁠—here are our favorite quotes from the world’s most successful entrepreneurs.

101 inspirational quotes from the world's greatest entrepreneurs and thought leaders:

1. “When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” - Henry Ford

2. “The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.” - Jeff Bezos

3. “The way to get started is to quit talking and begin doing.” - Walt Disney

4. “People don’t take opportunities because the timing is bad, the financial side unsecure. Too many people are overanalyzing. Sometimes you just have to go for it.” - Michelle Zatlyn, Co-founder, President, and COO of Cloudflare
The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 38 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!
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NNBA News - Volume 23; Number 5.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Bloom Service Group, LLC, P.O. Box 777951, Henderson, NV 89052, United States
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