Subject: NNBA News ~ Nurses Income ~ Profitable Retreats ~ Eldercare Options ~ Marketing

President's Corner
June 15, 2022
Dear Nurses,

I am sure you have heard the phrase “Don’t put all your eggs in one basket”. It suggests that someone has put all the eggs they have in one basket and is at risk of dropping the basket, losing everything they worked hard for. Otherwise, you should weigh your alternatives and put some eggs in one basket and some in another. It’s a Gold Mine!12 Revenue Streams to Diversify Your Income and Grow Your Business, by Louise Jakubik, PhD, RN, NPD-BC, CSP® is an in-depth, preconference workshop. With the drastic changes taking place in healthcare, this workshop will show you how to protect your income through multiple income streams within your nursing expertise.

You can choose from four preconference workshops that are affordably priced at $89.00 for NNBA members and $119.00 for non-members and each have 3 contact hours of continuing education. So many nurses right now are pursuing health & wellness information. How to Run Profitable Retreats is presented by Donna Cardillo, RN, MA, CSP®, FAAN. Donna has been running successful retreats for over 10 years and will show you how to do all this and more. Attend this energizing, fun, and info packed program and tap into the wisdom, experience, and enthusiasm of an international keynote speaker, trainer, retreat, and seminar leader.
Eldercare & Staffing Money Making Systems: A Business Model For Building A Caring Enterprise by Stella Nsong, RN, CCO, CMC, LTCP. From five main eldercare business categories and four main staffing business categories, this workshop will help you understand the startup cost, licensing requirements, operating must dos, contract guidelines, time commitment and profit potential for your own customizable eldercare and staffing business. If you love to care for others, educate patients, empower family caregivers, create jobs, improve quality of care and want to become an influencer in your community, while building a very lucrative and caring empire, this workshop is for you.

Marketing You! From Pitch to Profit by Michelle Podlesni, RN, CEO. Marketing is a challenge for most entrepreneurs, especially nurses, who aren’t used to tooting our own horns, and stepping into the spotlight. Learn what is the #1 marketing strategy, three keys to marketing your business, how to define your unique selling proposition, the elevator pitch blueprint and message clarity formula, how to write a sales letter that gets results and how to gain lasting customers and referrals.

Important and Time Sensitive: The cutoff date to have your hotel reservations at the South Point Casino, Resort and Spa is June 29th. Rooms will no longer be available at the NNBA group discount rate after that date. A dedicated webpage for the NNBA is available for attendees to book their hotel rooms online. Reservations can be made directly. If you are unable to book your reservation on-line, you may call the hotel, make sure you give the group code, “NAT0720”.

Compelling content, how-tos, and actionable take-a-ways. Discover:
  • Opportunities for developing nurse-owned healthcare businesses
  • Information on how to successfully transition to nurse entrepreneurship
  • Business planning and tools to start and operate your business
  • How to market your business, your products and yourself
  • The value of networking and building a nursing business
  • Opportunities as an author, speaker, social media influencer, encore entrepreneur and more!
NNBA's Entrepreneurship & Career Alternatives Conference is an educational and professional development event with 15 eligible contact hours.
Join us in Las Vegas and discover how your diverse experience as a nurse translates into high-demand and emerging business opportunities.

Unconventionally yours,

© Michelle Podlesni 2022 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
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NNBA News - Volume 22; Number 6.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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