Subject: NNBA News ~ Increasing Business Profitability ~ Welcome New Members!

President's Corner
February 1, 2022
Dear Nurses,

Your nursing business could generate good revenue but sales alone aren’t an indication of business success. Profitability is key to the health of your business. Said another way, it’s not so much about the money you make, it is about the money you keep. Here are a few strategies to increase your bottom line:

  1. Follow up on the leads that you are spending money on to get. If you have created lead magnets, spent money on social media, or provide give-a-ways, be sure that you follow-up with the lead. It keeps you in conversation with prospects that could become potential customers. Improve your follow-up procedures.
  2. Create additional income streams by offering related items. Keep track of what services and/or items your customers are purchasing, and do market research to add related items. For example, many health coaches align with nutritional products that are also made available to their customers.
  3. Increase operational efficiency. Break the inertia of “this is how I always do it” and view things objectively. Ask questions that help you look at things differently such as “what am I not seeing?" When was the last time you looked at your routine expenses to see if there was a less expensive option? (From supplies and materials you use, to vendors for services.) Is the phone service, merchant account provider, and website host provider the most efficient and economic choice? Completely review your processes for redundant and/or expensive unnecessary steps.
  4. Review your current business model. Do you need to change the way you are making money? Do you need more or less pricing options, or do you need different options? If you have an hourly structure, could you develop a flat rate?
  5. Keep your employees and customers happy. Hiring and training employees is very time consuming and expensive. It is more expensive to obtain a new customer, than to serve an existing customer with excellence. Happy employees become more productive which creates greater efficiency to your bottom line. Happy customers also continue to purchase, and there is nothing more powerful for obtaining new customers than positive word of mouth (WOM) recommendations.

Later this month, I am honored to be providing the keynote address for the DNA, Dermatology Nurses’ Association 40th Annual Conference February 23 - 25, 2022 at the Westgate Resort and Casino in Las Vegas Nevada. The theme is Focus on the Future, and you can learn more here:

Registration for NNBA's annual conference opens later this month. Lead generation, Face to Face Networking, Brand Exposure, Relationship Building; what are you looking for? Check out the marketing opportunities for Sponsorship, Exhibit Space and Advertising here: Exhibit space is limited for #NNBA2022 so be sure to submit your application soon!

Unconventionally yours,


© Michelle Podlesni 2021 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.

Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here learn more:
New and Renewing Members
Michelle Hendley, Savannah, GA
Kathleen Dever, Rochester, NY
Cynthia Fountain, Evans, GA
Christina Kosofsky, Blue Ash, OH
Abraham Aguilera, Miami, FL
Gertrude Utri, Boise, ID
Lisa DiMaria, North Kingstown, RI
Ann Konkoly, Solon, OH
Caryn Berger, Flagstaff, AZ
Ky Arnold, Harlem, GA
Nancy Constantino, Highland Heights, OH
Brooke Bouws, Columbus, IN
Pamela Potter, Waldport, OR
Melanie Soliz, Euless, TX
Neahriah Jael, Conyers, GA
Kathy Sternlieb, Hollywood, FL
Deanna Gillingham, Crestview, FL
Mila Carlson, Rockford, IL
Makesha Lofton, Torrance, CA
Sammie Stephens, Fort Collins, CO
Jolene Sigg, Napoleon, OH
Rachel Chianakas, Wauwatosa, WI
Kerri Getz, Milan, IN
Carolyn Bennett, Casa Grande, AZ
Maryann Solari, Fort Washington, MD
Laurie Massie, Spokane, WA
Monique Landor, Houston, TX
Karen Bender, Holly Springs, NC
Kimberly Sorkin, Knoxville, TN
Leilani Salimone, Soquel, CA
Betsy Murphy, Northfield, IL
Cynthia Bautista, Fairfield, CT
Vanessa Williams, Charlotte, NC
Clara Swarup, Catonsville, MD
Annette Kivumbi, Tewsbury, MA

New and Renewing Members (Continued)
Sandra Simmons, Bonita Springs, FL
Marcos Bordeos, Winnipeg MB, Canada
June Milner, Conyers, GA
Kaija Freborg, Sacramento, CA
Brandy Young, Mount Orab, OH
Brittney Bertagna, North Las Vegas, NV
Lenae Schneider, Linton, ND
Elisabeth Mack, San Diego, CA
Sharlene Meakins, Coeur d'Alene, ID
Terri-Ann O’Sullivan, Queens Village, NY
Denise Wrenn, New Orleans, LA
Betty Long, Flourtown, PA
Jessica Trimble, Nantucket, MA
Kelly Campbell, Gibsonia, PA
Lori Rachac, Oceanside, CA
Christina Subia, Apache Junction, AZ
Gabrielle Dagenais, Ottawa ON, Canada
Franklin P Villamil, Alhambra, CA
Anne Langley, Fleming Island, FL
Shannon Pearce, Cincinnati, OH
Augustina Anene, Eastvale, CA
Josephine Del Villar, Yonkers, NY
Katie Carroll, Scotch Plains, NJ
Melody Peters, Lake Charles, LA
Michele Ward, Powhatan, VA
Linda Patton, Stafford, TX
Kathy Hodge Kramer, Portland, OR
Stephanie Tittarelli, Enfield, CT
Alyson Gindler, Pflugerville, TX
Kelley Rogers, Madison, AL
Susan Kent, Dundalk, Louth, Ireland
Jose Eduardo N Enriquez, Las Vegas, NV
Dorothy Park, Olympia, WA
Andrea Watts, Pomona, CA

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NNBA News - Volume 22; Number 2.0
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