Subject: NNBA News ~ Holiday Message ~ Brand Awareness ~ Ways to Mitigate Stress

President's Corner
December 15, 2021
Dear Nurses,

There is an emphasis on gift-giving during the holiday season. For some, the best part is finding just the right gift that will place a sparkle in someone’s eyes and happiness in their hearts. You may occasionally see advertisements saying, “Best gift for nurses”, these range from ornaments, mugs, and t-shirts, and as much as others would like to recognize us, the best gift is one we must give to ourselves. Nurses have a hard time with this, and yes, I am talking about self-care. So, I want you to think about this quote by Parker Palmer, “Self-care is never a selfish act; it is simply good stewardship of the only gift I have, the gift I was put on earth to offer others.”
Dr. Martin Seligman, Director of the Positive Psychology Center at the University of Pennsylvania, and founder of positive psychology, concluded that there are five elements of lasting “well- being” which falls under the mnemonic PERMA.
  1. Positive Emotions: We need positive emotion in our lives. Positive emotions such as peace, gratitude, satisfaction, pleasure, inspiration, ecstasy, warmth, comfort, and the like. Enjoying yourself in the here and now.
  2. Engagement: When we're truly engaged in a situation, task, or project, we experience a state of flow: time seems to stop, we lose our sense of self, and we are in the moment.
  3. Relationships: As humans, we are "social beings," and good relationships are core to our well-being. Time and again, we see that people who have meaningful, positive relationships with others are happier than those who do not.
  4. Meaning: Meaning comes from serving a cause bigger than ourselves. Whether this is a specific deity or religion, or a cause that helps humanity in some way, we all need meaning in our lives to have a sense of well-being.
  5. Accomplishment/Achievement: Many of us strive to better ourselves in some way, whether we're seeking to master a skill, achieve a valuable goal, or win in some competitive event. As such, accomplishment is another important thing that contributes to our ability to flourish.

My wish for you is to be good stewards of your gift, to experience total well-being, to flourish in your life, and in your work, today and always.

As more nurses are prioritizing their health and well-being, more nurses will be looking at their options. The NNBA is filled with nurses that have discovered how their valuable knowledge and experience translates into providing much needed services, programs, and products. For over thirty-six years the NNBA has been sharing business startup and growth strategies and tactics that is customized for nurses. Subscribing to the NNBA newsletter for entrepreneur tips, articles and opportunities is FREE here: Free Newsletter Signup 
If becoming your own boss running your own business resonates with you, we would love to have you as a member here:
We look forward to sharing many new offerings in the upcoming year, so stay tuned to our first 2022 newsletter. May peace, joy, hope, and happiness be yours during this holiday season and throughout the New Year!

Unconventionally yours,

© Michelle Podlesni 2021 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
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Articles of Interest
4 Ways to Measure Brand Awareness

Marketing Insider Group
8 Ways to Mitigate Stress for Yourself and Your Children

The Imagine Project 
Dianne Maroney, RN, MSN
9 Best Pieces of Life Advice I Have Ever Received

Everyday Power
What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple.

That’s brand awareness in action.

Brand awareness, or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.

Without established brand awareness in your industry, you’ll be constantly battling uphill for their attention.

So how do you know if your company has brand awareness? And how do you work to establish and grow it? In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it.
I was recently sitting and talking with a dear friend who had successful beat cancer. As we talked she shared that she was beginning to realize her cancer diagnosis was fueled by childhood and current chronic stress. As a young girl she was pushed hard to be perfect, basically keeping the peace in the family through her successes. A heavy toll to carry for a 7-year-old. She continued in adulthood to care for others more than she cared for herself. She ate well, exercised, worked hard and is very successful, and she has a deep faith—but it’s her emotional health she tended to neglect—something she learned as a child.

The research is clear that stress causes disease. Chronic physical and/or emotional stress will make you sick. Whatever your genetic make-up is for illness, i.e. heart disease, diabetes, cancer, high blood pressure, stroke, etc., it will show up if you are stressed for too long. 
In this post, I’m about to give you some of the best pieces of life advice I have ever received that changed my life. Enjoy!

Have you watched the movie ‘The Adjustment Bureau’, starring Matt Damon and Emily Blunt?

It’s a fascinating movie about a man who takes an alternate route from his predictable path – and, much like a diagram of an underground pipe system, you can see how radically different his life was diverging from its original course as a result!

Well, great advice can do that – it can lead you to paths and outcomes that are much better for you. In this post, I’m about to give you some of the best advice I’ve ever received.

If you apply just one tip from this list, you’ll be like Matt Damon’s character, seeing how your life’s path branches in new and positive directions!
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NNBA News - Volume 21; Number 12.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Bloom Service Group, LLC, P.O. Box 777951, Henderson, NV 89052, United States
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