Subject: NNBA News ~ Healthcare and Small Business Trends for 2021 ~ Last Call for #NNBA2021 Speakers

President's Corner
January 15, 2021
Dear Nurses,

There are many current newsworthy events that affect healthcare's largest provider group: nurses. In the first part of this newsletter, I will quickly summarize a few, starting with CES, the Consumer’s Electronic Show. This is the world’s largest gathering place for all who thrive on business consumer technologies. Rather than taking over most of Las Vegas as in years past, this past week, it was a virtual event. Healthcare Technology continues to have a big presence, especially with ramifications of the pandemic. The audience saw increasing AI in digital health from wearables, to telemedicine, to telehealth services apps. 2020 saw unprecedented speed of legislative changes enacted such as more reimbursement codes for telemedicine, and nurse licensure departments allowing nurses to cross state lines to provide nursing services where needed. The dramatic changes to the healthcare marketplace provide abundant ground for innovation and nurse entrepreneurship. I’ve linked the news below in the articles of interest.

At the same time as CES, the J. P. Morgan 39th annual healthcare conference kicked off virtually this year. This conference attracts drug companies, and the top news is revolving around genetic medicine, multiple cancer drugs in pre-clinical trials, Alzheimer’s medication targeting toxic brain plague, and pharmaceutical companies pledging to drive down the cost of drugs and increase distribution.

2020 saw unexpected challenges for employers including but not limited to, distributed workforces, added financial and emotional stress for employees, and greater need for flexibility. The good news is research shows employers are shifting gears to focus on the health, well-being, and productivity of its workforce. Nurses with programs and services for employee health and well-being will see increased and varied opportunities in the corporate space during 2021.

In the articles of interest below, I have included Small Business Trends for 2021. 2020 has shown us how fast things change, and we need to be paying attention so we can revise and refine our nursing business programs and services. Look at the newest C-Suite addition with CVS Taps Veteran Marketing Exec to Serve as First Chief Customer Officer. This perhaps is one of the most important pieces of news. CVS is planning to have at least 1,500 HealthHUB stores open by the end of this year. Out on the CVS website you will see they are currently hiring nurses with infusion therapy experience, case managers, nurse practitioners, LPNs, and care managers.

In our last newsletter we announced a format change for the 1st of every month to highlight NNBA member’s success strategies. We received great feedback from the January 1st newsletter so make sure you are subscribed here. Last Call! Here is the information and link for #NNBA2021 Call for Speakers: The flagship conference on nurse entrepreneurship is September 24-26, 2021 so be sure to save the dates!

Unconventionally yours,

© Michelle Podlesni 2021 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
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Articles of Interest
Small Business Trends for 2021

duct tape marketing
CES Preview: 2021 Show Still Brings Must-See Technology But Done Virtually

USA Today News
CVS Taps Veteran Marketing Exec to Serve as First Chief Customer Officer

Fierce Healthcare
Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year.

I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us rather than overwhelm us. So, they’re not that hard to spot if you’re paying attention.

Add to that that a trend has usually long since “tipped” in the main by the time it’s honestly something that small business owners need to heed. Think social media, mobile marketing, or heaven forbid AI.

Ah, but then 2020 happened, and anything that might have crept up on anyone pretty much arrived untethered and proud. Trends accelerated and became fact more than a trend – Zoom anyone? A new behavior that may have taken years to take hold is now instantly second nature.

It’s going to take a new level of insight to curate this year’s trends. The trick this year lies in the ability to spot the behavior that may emerge from the change, or the forced trends if you will. For example, is business travel is going to take a long time to recover? Are large conferences on hold for a while? Will people come to expect 15 virtual meetings even in the office?
Read More
Bigger TVs, mobile electronics, automobile technology, digital health, privacy – and, of course – robots.

The hot topics expected to dominate the 2021 CES show, kicking off officially Monday, may sound familiar. But the annual high-tech mecca where most of the biggest names in electronics, telecommunications and software show off new products will be anything but normal.

As the coronavirus pandemic continues to afflict the nation, hundreds of thousands of attendees will not descend on Las Vegas to ogle super-thin OLED displays or listen to the latest advances in audio. Instead, this year's CES will more likely resemble a videoconferencing meetup in Zoom or Microsoft Teams – but on steroids.

Exhibitors such as LG and Sony will show off their wares virtually with high production-quality presentations for retailers, analysts and media, all connected online.

Hundreds of smaller, startup tech firms will still use the multiday event, which runs through Thursday, to unveil projects and plans to pique the interest of consumers, as well as investors. But these face-to-face meetings will take place in cyberspace instead.
CVS Health has created a new role in its C-suite: chief customer officer.

The healthcare giant has tapped Michelle Peluso, a seasoned marketing and sales executive, to serve in the position. As chief customer officer, Peluso will be spearheading the company's plans to "transform" its customer experience and its push for more digital health solutions.

Peluso will directly oversee CVS' "marketing and brand strategy, digital transformation and the end-to-end consumer experience," the company said in an announcement.

"Michelle is a seasoned executive with a strong track record in building a world-class consumer experience and delivering results," said Karen Lynch, who will become CEO of CVS Health on Feb. 1, in a statement. "Michelle's consumer focus will accelerate our work to ensure a connected health experience across all CVS Health touchpoints, as we continue to reshape health care as we know it today."

Peluso served most recently as chief marketing officer for IBM and has also worked as the chief consumer marketing and internet officer for Citigroup. Peluso was also at one time CEO of Gilt and Travelocity.
Read More
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NNBA News - Volume 21; Number 1.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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